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price elasticity of demand
a measure of how responsive buyers are to price changes
price elasticity of demand formula
% change in quantity demanded / % change in price
elastic
when the absolute value of the percent change in quantity is larger than the absolute value of the percent change in price, which means that the absolute value of the price elasticity is greater than 1
buyers are responsive to price
inelastic
when the absolute value of the percent change in quantity is smaller than the absolute value of the percent change in price, which means that the absolute value of the price elasticity is less than 1
buyers are not responsive to price changes
unit elastic
when the absolute value of the price elasticity of demand is exactly equal to 1
perfectly elastic
when any change in price leads to an infinitely large change in quantity
perfectly inelastic
when quantity does not respond at all to a price change
5 determining factors of price elasticity of demand
more competing products means greater elasticity
specific brands tend to have more elastic demand than categories of goods
necessities have less elastic demand
consumer search makes demand more elastic
demand gets more elastic over time (more time to adjust)
percent change in quantity formula
percent change in price formula
total revenue
total amount you receive from buyers
price x quantity
cross-price elasticity of demand
a measure of how responsive the demand of one good is to price changes of another
cross-price elasticity of demand formula
cross-price elasticity is positive for ?
substitutes
cross-price elasticity is negative for ?
complements
income elasticity of demand
a measure of how responsive the demand for a good is to changes in income
income elasticity of demand formula
price elasticity of supply
a measure of how responsive sellers are to price changes
price elasticity of supply formula
5 determining factors of price elasticity of supply
inventories make supply more elastic
easily available variable inputs make supply elastic
extra capacity makes supply elastic
easy entry and exit make supply more elastic
over time, supply becomes more elastic