Ecommerce Chapter 10/11

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Last updated 11:34 PM on 4/13/24
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4 Terms

1
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Long tail model

focuses on selling a wide variety of niche product rather than few popular ones

niche product sell in low volumes indivdually but collectively generate sales and revenue

2
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Market Maker

No inventory

NO fulfillment activites

3
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Penny auction

Private raffle set up as auction no charity benefits

Site buy item at full price

4
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Auction seller and buyer behavior

  • Seller profit:arrival rate,acution length and number of unit at auction