Fashion Forecasting Study Guide

What is fashion forecasting?

The practice of predicting upcoming trends based on past and present style-related information. The interpretation and analysis of a trend. The explanation of why the prediction is likely to occur.

How is a trend defined?

The distinctive appearance and the combination of unique features that creates a look that is acceptable at the time by a majority of a group of people.

Where do forecasters find their information?

On the runway, on forecasting sites, in consumer magazines, fashion shows, fabric fairs, red carpet events, club scenes, and streets.

______ is an online trend forecasting service that specializes in trend analysis, forecasting and reporting for apparel manufacturers who are the company's clients.

WGSN

Forecasting requires a fusion of skills, some objective and some subjective. Which of the skills below is considered objective?

Data Collection

What are the theories of fashion adoption?

Trickle up, down and across

The movement of fashion between extremes is referred to as_____

Fashion Pendulum

Mainstream acceptance of a new look is recognized as the _______.

Culmination stage

To best track fashion movement, direction and ___ must be considered.

Pace

What is a Fad?

A style or trend that gains rapid popularity but is short-lived and often fades just as quickly as it appeared. Typically more temporary and less influential than long-lasting trends.

What is long-term forecasting?

Involves predicting fashion trends, consumer behavior, and market shifts over a long period, typically looking ahead several years. This type of forecasting is broader and focuses on major societal and cultural changes.

What is a target audience?

A specific group of consumers that a company or brand aims to reach with its products, services, or marketing efforts. This group is typically defined by characteristics such as age, gender, income, interests, or geographic location.

Is a target audience different from a consumer segment? Why are why not?

Yes, because they are often a subset of a it.

What are types of influences that can impact a long-term forecast?

Cultural shifts (e.g., societal attitudes, values, and behaviors)

Technological advancements (e.g., innovations in fabrics or production)

Economic factors (e.g., global markets, economic stability)

Political influences (e.g., policies, regulations, social movements)

Environmental changes (e.g., sustainability concerns, climate change)

What's a skill that's key to building a long-term forecast?

Analytical. Forecasters must analyze vast amounts of data and trends from various fields to predict what might influence fashion in the coming years.

When a gray is added to a hue, what is it called?

Tone

Name a cool color.

Blue

The ____ of color focuses on the effects related to mood,emotions, feelings, memories, and behaviors.

Psychology

High Chroma refers to?

Bright colors

Two or more colors from one hue is which color scheme?

Monochromatic color scheme

Colors that are opposite each other on the color wheel are called?

Complementary colors

The ____________ is the lightness or darkness of the color:

Value

A ___ is a palette of colors that are used to identify, organize, and connect ideas and products for a certain season or collection.

Color Story

What are the theories of fashion adoption?

Trickle up, down and across

When did the "New Look" appear?

1947

What was not often worn in the 1920s?

Corsets

When did the disco era begin?

1970s

When did the World Wide Web begin to allow for global expansion?

1980s

To best track fashion movement, direction and ___ must be considered.

Pace

Who is a leader in fabric direction?

Cotton, Inc.

Where is Premiere Vision held?

Paris

Name three trend/fashion forecasting services.

WGSN

Pantone

Trendstop

Name four websites that provide trend forecasting.

WGSN

Pantone

Trendstop

Fashion Snoops

What museum is known to host extravagant costume exhibits?

Metropolitan Museum of Art

Long term forecasting is also known as ________.

Future studies

___ refers to the shifts in color preferences and color repetition

Color trends

What does achromatics refer to?

Colors that lack hue, such as black, white, and gray. These are neutral tones that don't have any saturation or color intensity.

What define a staple/basic color.

Color that remains popular and widely used over time. It is typically neutral and versatile, and forms the foundation of many wardrobes (e.g., black, white, navy, beige).

Give me two examples of color numbering systems.

Pantone Matching System (PMS)

Munsell Color System

What are some of the details that should be included in your color story?

Primary and secondary colors

Tints, tones, and shades of selected colors

Seasonal influences (e.g., fall, spring)

Emotional or thematic context (e.g., vibrant, neutral, calming)

Cultural or geographical references (e.g., colors associated with specific regions or trends)

Color relationships(e.g., complementary, analogous, monochromatic schemes)

A ___ is a flexible fabric that is woven, knitted, or assembled using other methods of construction, and is often composed of layers.

Textile

Velcro, zippers, and elastic are examples of ___

Notions

__ are sample pieces of fabric or materials collected for a forecast.

Swatches

What are the two types of fibers?

Natural fibers and Synthetic fibers

True or False.

Wool is a natural fiber.

True

___ is created by spinning and twisting fibers together to create long, continuous strands.

Yarn

Interlooping yarns used to create fabric are _____

Knit Fabrics

Which one is a manufactured fiber?

Acrylic

___ changes the appearance or hand of a fabric.

Finish

Give me some examples of design elements?

Line: The outline or shape of a garment, such as straight, curved, or angular lines.

Shape: The form or silhouette of a design (e.g., A-line, boxy, or fitted shapes).

Color: The use of color to create contrast, harmony, or emphasis.

Texture: The surface quality of the fabric, such as smooth, rough, or soft.

Space: The use of space in design, including negative space around and within a design.

Value: The lightness or darkness of a color, which affects its depth and contrast.

Pattern: Repeated designs or motifs, such as stripes, polka dots, or floral prints

Define Silhouette.

The overall shape or outline of a garment or design. It refers to the general form of the garment without focusing on the details, and it is often described in terms such as A-line, hourglass, straight, or balloon.

True or False.

Pleats are an example of a detail on a garment

True

Symmetry

A design where both sides of the garment are identical or balanced in size, shape, and position.

What is the focal point of a design?

is the area that draws the most attention in a garment or artwork. It is typically created through contrast, color, texture, or an interesting design feature that stands out.

What is design innovation?

The process of creating new and original ideas or techniques in fashion design. This can include new materials, construction methods, design concepts, or sustainable approaches that push the boundaries of traditional fashion.

Define Proportion.

Proportion in design refers to the relationship between different parts of a garment or design, such as the size, length, or scale of components relative to one another. It can affect the balance and harmony of the overall design.

Give me some examples of silhouettes...

A-line: A silhouette that is fitted at the waist and flares out towards the hem, resembling the letter "A."

Sheath: A close-fitting, straight silhouette that follows the body's natural shape.

Ballgown: A voluminous silhouette, often associated with formal evening wear, featuring a full skirt.

Peplum: A silhouette where a short, flared or ruffled fabric is attached at the waistline of a garment, creating a feminine shape.

Boxy: A straight-cut silhouette with little to no waist definition.

What is it called when all design elements and principles work to create an aesthetically pleasing design or garment.

Harmony

When is the last day of class?

Friday, Dec 12

Assymetry

A design where both sides are different or uneven, creating a more dynamic or unconventional look.