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Elasticities
Measure the level of responsiveness to different types of market changes
Price Elasticity of Demand
How responsive consumers of a particular good are to changes in price of that good
The less responsive to price changes we are...
the steeper our demand is
The more responsive we are to price changes...
the flatter our demand is
Elasticity of Demand (E.d)
=(%change in quantity demanded)/(%change in price)
Percentage Change
(new-old)/(old) all times 100%
Price elasticity of demand is always...
NEGATIVE!
When comparing price elasticities...
Use Absolute Value
Consumers are more responsive to price change when they have more...
Substitutes
If it's a necessity...
consumers are less elastic
If it's a luxury
consumers are more elastic
How responsive demanders are to price changes depends on:
luxury vs. necessity
specific vs. general category
Long run vs. short run
Price Inelastic
Abs Value E.d. is less than one
Price elastic
Abs Value E.d. is greater than one
Unit Price elastic
Abs Value E.d.=1
Perfectly Price Inelastic
Abs Value E.d.=0
Never a change in Qd
Vertical line
Perfectly Price Elastic
Abs Value E.d.=infinity
horizontal line
Point Slope E.d.
(1/slope demand curve)(P/Q)
Sales Revenue
(price per unit)(# of unit sold)
If |E.d.| less than 1
P Incr. and TR Incr.
If |E.d.| greater than 1
P Decr. and TR Incr.
If |E.d.|=1
Price is MAXIMIZING REVENUE PRICE
Price Elasticity of Supply
Producer's price responsiveness
E.s.=
(%change quantity supplied)/(%changeP)
Elasticity Comparison
same as before
Income Elasticity of Demand
How responsive are consumers of some good to change in their income
Normal Good
Higher income, higher demand
E.i.=
(%changeDemand)/(%changeIncome)
or
(%change Qd at original price)/(%change Income)
Income elasticity may be
POSITIVE OR NEGATIVE
E.i. is positive means
normal good
E.i. is negative means
inferior good
Complementary Goods
Goods used together
Substitute goods
Goods that are used to replace each other
Cross-price elasticity of demand
(%Change in demand for good X)/(%change of Price for good Y)
Consumer's Reservation Price
Highest price a consumer is willing to pay for a product
Rationing device?
Market Price
Consumer Surplus
Measure of how much economic surplus a consumer has earned after making his purchase decision.
CS=
Reservation Price-Price paid
Producer Surplus
Economic surplus that goes to the producer
PS=
Price received-Res price
PS on graph
Area above supply curve and below the price received
CS on graph
Area under demand curve and above price paid
TS=
CS-PS
Reduction on TS on graph/DWL
Triangle
Price Floor
Legally set minimum placed on market price
Binding price floor
Set above market equilibrium price
Resource Misallocation
Difference between what should be produced and consumed and what is produced and consumed
DWL
Reduction in economic surplus
Price ceiling
Legally set max price for the market
Binding price ceiling
Legally set max price above the equilibrium price
Tax on suppliers
Shifts supply curve left
How Tax Burden is Shared
Whoever is most responsive to price change pays less and vice versa
Tax Revenue(TR)=
(tax per hour of labor)(number of hours of employment)
Tax on Demanders
Shifts demand curve left
Subsidies
Tend to encourage market activity because they lower the cost of participating in the market.
How subsidy is shared
Whoever is more responsive to price changes gets less of the subsidy and vice versa
Subsidy to supplier
Shifts supply curve to the right
Subsidy to Demanders
Shifts the demand curve to the right