Media Data Science Study

What is the Total Fertility Rate (TFR)?

The average number of children a woman would have in her lifetime.

Why is understanding TFR important?

It helps with policy formulation, economic planning, and understanding population changes.

What are data-driven insights in the context of low birth rates?

Insights based on analysis of government initiatives, regional variations, and cultural factors.

What is data?

The physical representation of information for communication or processing; can be quantitative or qualitative.

What is the DIKW Pyramid?

A model showing how Data becomes Information, then Knowledge, then Wisdom.

What is common method bias?

When the measurement method itself distorts results.

What is Big Data?

Extremely large datasets analyzed computationally to reveal patterns, trends, and associations.

Why do we analyze Big Data?

To make smarter decisions, predict outcomes, and discover new insights.

What are the 5 V’s of Big Data?

Volume, Velocity, Variety, Veracity, and Value.

What tools are used to analyze Big Data?

Hadoop, Spark, databases, charts, and machine learning algorithms.

What is Business Intelligence (BI)?

A process of analyzing large data sets to support business decision-making.

What is analytics?

The use of statistical models and data analysis to guide decisions.

Why does data explode?

Due to digitalization and globalization.

What is a Data Warehouse?

A central repository for storing and analyzing structured data from multiple sources.

What is a Data Mart?

A subset of a data warehouse focusing on a specific department or function.

What is a Data Governance Plan?

Policies and procedures that ensure data security, quality, and compliance.

What is IoT (Internet of Things)?

A network of connected devices that collect and exchange data.

What is Media Analytics?

The use of data analytics to understand audiences, advertising, and content performance.

What is a Boundary Spanner?

Someone with both media and analytical skills who bridges communication gaps.

What is a Data Journalist?

A journalist who uses data analysis to produce and publish stories efficiently.

What is the Data Economy?

An economy in which data functions as an asset or capital for monetization.

What is the Value Chain in business?

The process of transforming inputs into valuable outputs through sequential steps.

What is a Disruptive Player?

A company that reshapes industries with innovation (e.g., Netflix).

What is the Big Data Value Chain?

The series of stages from data acquisition to data usage.

What are the Five Core Technologies of Big Data?

Social Media, Mobile, IoT, Cloud, and Big Data Analytics.

What is Social Data?

Data created by users on social media platforms reflecting real-time opinions and actions.

What is Text Mining?

Using natural language processing to extract patterns from text data.

What is Opinion Mining?

Analyzing sentiment in user opinions and social posts.

What is Network Analysis?

Studying connections between entities to reveal influence and structure.

What is the Six Degrees of Separation theory?

The idea that any two people are connected by six or fewer social links.

What is the Strength of Weak Ties theory?

Weak ties expose individuals to new information outside their close circles.

What is GDPR?

The European General Data Protection Regulation protecting user privacy.

What is the Metaverse?

A shared, virtual online environment combining AR and VR technologies.

What is the Slow News Movement?

Journalism that emphasizes thoughtful, contextual storytelling instead of breaking news.

What is a Data Clean Room?

A secure environment where multiple organizations analyze shared data privately.

What is Infographics?

Visual storytelling that combines images and text to convey information clearly.

What is Graph Distortion?

Misrepresentation of data visuals that creates misleading impressions.

What is Data Literacy?

The ability to read, write, and communicate data in context.

What are the 4 key knowledge areas of Data Literacy?

Data collection, management, evaluation, and application.

What is Information Literacy?

The ability to access, evaluate, and use information effectively.

What is Media Literacy?

The ability to access, analyze, evaluate, and create media messages critically.

What is Digital Literacy?

The ability to use digital technologies to find, evaluate, and communicate information.

What is ICT Literacy?

Using digital technologies and networks to solve information problems.

What is New Media Literacy (NML)?

The ability to critically consume and create content in digital, participatory environments.

What are the 4 dimensions of New Media Literacy?

Functional consumption, critical consumption, functional prosumption, and critical prosumption.

What is Disinformation?

False information deliberately created to cause harm.

What is Misinformation?

False information shared without harmful intent.

What is Malinformation?

True information used to harm a person or organization.

What is Data Citizenship?

Ethical participation and responsibility in data management and use.

What are the 3 components of Data Citizenship?

Data Thinking, Data Doing, and Data Participation.

What is Data Analysis?

Cleaning and examining data to draw meaningful conclusions.

What is Data Visualization?

Representing data visually with charts or graphs.

What is Data-driven Communication?

Explaining or persuading using data insights.

What are the benefits of Data Literacy in organizations?

Improved innovation, decision-making, and competitiveness.

What are the challenges of low Data Literacy?

Poor decisions, skill gaps, and reduced data trust.

What is Data Governance?

A framework ensuring data quality, consistency, and security in organizations.

What are the main data governance structures?

Centralized, Decentralized, and Hybrid.

What is an Analysis Platform?

A computer system that supports analytical applications and data services.

What is Organizational Readiness and Maturity?

The level of analytical skill, infrastructure, and culture within an organization.

What are Netflix’s uses of Data?

Recommendation algorithms, content optimization, and decision support.

What are the 10 key Data Literacy skills?

Handling, Collection, Tracing, Sensitive Data Protection, Analysis, Evaluation, Relevance, Interrelationships, Visualization, and Application.

Chartmetric is a B2B software that summarizes and presents OTT data into a dashboard.

False

Content-based networks like YouTube and TikTok have become popular for news.

True

The New York Times’ lawsuit against OpenAI is likely the first of many copyright battles.

True

Infographics means Information + Visualization.

False (It means Information + Graphics.)

Data literacy is defined by Gartner as the ability to read, write, and communicate data in context.

True

Netflix first started as a DVD-by-mail rental service.

True