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Behaviourism
Only measuring overt behaviours from humans
Behaviours are learned not innate
Pavlovs - classical conditioning
Dogs learn to salivate at sound of tone
Skinner - box, reinforcement
Operant conditioning
Animal is involved in changing their environment
Law of effect
Good - repeat action
Bad - less likely to repeat
Edward Thorndike
Skinner box
Box for rat
Hit lever and receive pellet