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storage
creating permanent records
atkinson-shiffrin model
memory has three stages: sensory, short-term, and long-term
sensory memory
brief sensory storage
short-term memory
temporary processing of info
rehearsal
moves info to long-term memory
long-term memory
continuous storage, unlimited capacity
lashley’s engram
physical trace of memory in the brain (unsuccessfully found)
retrieval
accessing stored info
recall
retrieving without cues
recognition
identifying learned info
relearning
reacquiring forgotten info
self-reference effect
better memory for personal information
arousal theory
strong emotions enhance memory
flashbulb memory
vivid memory of significant events
