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population
the entire group that you want to draw conclusions about (ucsb students)
sample
the subset of the population that you are drawing data from (200 ucsb students)
study element
the basic unit of measurement (1 ucsb student)
nominal measurement
categories with no order
can only calculate mode
ex: hair color (black, brunette, blonde)
ordinal measurement
categories that have an order
distance between categories is unequal/unknown
calculate median, mode
ex: education level HS→ AA→ BA→ Ma→ PhD (they are separated and in order, but there is a different amount of years in between each)
interval measurement
ordered values with equal spacing
no true zero (zero does not mean none)
ex: temperature, likert scale questions
calculate mean, median, mode
ratio measurement
ordered values with equal spacing
true zero (zero means none)
ex: annual income, age
calculate mean, median, mode
operationalization
turning abstract theories into measurable observations (operationalization of creativity→ how many uses for a paperclip someone can think of in 3 minutes)