5.2 Innovation

0.0(0)
studied byStudied by 1 person
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/4

flashcard set

Earn XP

Description and Tags

Effective communication of the product idea/design is required to transform an invention into an innovation

IB Design Technology (SL)

Innovation and design

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

5 Terms

1
New cards

diffusion

spreading knowledge of an innovation development through consumer/target market over time to enhance adoption

2
New cards

diffusion: networking effect

communication among consumers through social networking
- e.g. social media influencers, sponsorships

3
New cards

perception

key to adoption, users must see innovation as desirable

4
New cards

suppression

suppressing innovation due to patent/infringement uncertainty and potential litigation

5
New cards

suppression disadvantages

makes product less viable, discourages others from entering market