5.2 Innovation
0.0(0)
Studied by 1 person
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt PlayCard Sorting
1/4
Earn XP
Description and Tags
Effective communication of the product idea/design is required to transform an invention into an innovation
Last updated 3:16 AM on 5/6/24
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
5 Terms
1
New cards
diffusion
spreading knowledge of an innovation development through consumer/target market over time to enhance adoption
2
New cards
diffusion: networking effect
communication among consumers through social networking
- e.g. social media influencers, sponsorships
3
New cards
perception
key to adoption, users must see innovation as desirable
4
New cards
suppression
suppressing innovation due to patent/infringement uncertainty and potential litigation
5
New cards
suppression disadvantages
makes product less viable, discourages others from entering market
