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Concepts
words/symbols used to communicate mental images
Conceptualization
Specify precisely what we mean when we use particular terms
Dimensions
Indicators
More sophisticated understanding
Conceptual definitions
Working definition
Uses words and symbols
So we know what to observe
Everyone understands
Operational definition
Spells out how the concept will be measured
Absolutely specific; no confusion
Operationalization
The process of developing these definitions
first method of operation
Using available data
Statistics already collected
Definition and accuracy
second method of operation
Asking questions
Open and closed-ended questions
third method of operation
Observing behavior
Measure characteristics of individuals, places, or events
fourth method of operation
Using unobtrusive means
Physical trace evidence
Archives
Nominal
Categorical or qualitative
Names or labels for characteristics
Ordinal
Attributes may be logically rank ordered
Greater than/less than
can put them in order
Interval
Fixed measurement unit, but no absolute or fixed zero point
Distance that separates unit has meaning
Ratio
Fixed measuring units with absolute zero points
Measurement validity
Does it measure what we want it to measure
Face validity
On face value, does it make sense
Content validity
Full range of values or criteria
Criterion validity
Another item to measure it against
College kids drinking and BAC
Construct validity
Using theoretical constructs
Reliability
Consistency
Exp: speedgun (reliable method of measuring speed)
Test-Retest
Redoing or retaking a test to see if there is consistency. Consistency would show reliability.
Interitem Reliability
Asking similar, but different, questions. Should get similar answers each time.
Alternate-Forms Reliability
Two groups get asked the same question, but in different ways. Answers should be similar. The questions must be given in random assignment
Interobserver Reliability
Two or more observers look at the same phenomenon and you see if they come to the same conclusion independently.
Population
the entire set of elements (individuals or other entities)
Sample
a subset of elements from the population
Should ideally represent my population so we can be more confident with results
Exp: campus safety (talk to a few students to get a feel on how MSU students as a whole feel about campus safety)
Exp: every country (195) (population), select sample (madagascar, japan, chile, spain, australia)
Sampling error
The distance in between the target population and the sample
How not equal they are to each other
The higher the sampling error, the less generalizable your study is
Census
study the entire population instead of drawing a sample
Avoids problems of generalizability and representativeness
Expensive and time consuming
U.S. Decennial Census
Probability sampling
You know in advance the probability of someone being selected for a sample
Random selection: key point differing from nonprobability
Sample is representative if population
Random selection
key point differing from nonprobability
Simple Random Sampling
Identifies cases strictly on the basis of chance
Flipping a coin
Rolling a die
Random number table
Random digit dialing
Equal Probability of Selection Method (EPSEM)
Replacement sampling
Systematic Random Sampling
If dont have list but numbers
Sorted sequentially by a random number
Select the first item randomly, then select every nth item
Elements that have to be arranged sequentially
Three steps
Total in population/total needed in sample
Exp: 1000 cases in pop./50 needed in sample = every 20th case selected
Select a # from 1-20 at random. This is the first case.
After the first case selected, every nth case
Every 20th case would be selected
Lists cannot be sorted in any meaningful way
Stratified Random Sampling
Strata - Layers, levels, groups
Purpose: to ensure that various groups will be included in the sample
Distinguish all elements in the population according to their value on some relevant characteristic
That characteristic forms the sampling strata
Each element must belong to one and only one stratum
Sample elements randomly from within each strata
Proportionate Stratified Sampling
Population: n=10,000
Sample: n=500
Disproportionate Stratified Sampling
Population: n=10,000
Sample: n=500
Oversample those groups in small (equal number from each stratum)
Cluster Sampling
Use when entire list is not available
List of all kids in elementary school in the U.S. is not available
List of all kids in all East Lansing elementary schools is available
Cluster
Naturally occurring aggregate of elements of the population
Can only appear in one cluster
Two stage process
Random sample of clusters (exp: elementary schools)
Sample elements from within each cluster
Purposive sampling
Each sample element is selected for a purpose
Researcher selects who participates
Entire population of a limited group or subset of a population
Or
“Key informant survey”
Knowledgeable about subject
Willing to talk
Represents a range of view points
Units of analysis
Who or what (entity) you want to learn about
Individuals
Goal
Learn about population made of individuals
Objects of study
Attitudes, behaviors, beliefs
Groups
Goal
Learn about the group, not individuals in it
Objects of study
Social groups, non-human groups (agencies, hot spots)
Aggregation
Taking separate responses then grouping them together
Ecological fallacy
If you collect data from groups, you cannot make conclusions about individuals
Reductionist fallacy
If you collect data from individuals, you cannot make conclusions from groups
first criteria for causation
Empirical association
Have to be related to one another
second criteria for causation
Time order
X has to come before y
third criteria for causation
Nonspuriousness
What really causes variables to increase if there is third variable
fourth criteria for causation
Causal mechanism
Why does this make sense?
fifth criteria for causation
Context
Larger picture
Criteria of a true experiment
Two comparison groups
Treatment
Control
Random assignment to each group
Assessment of change
first threat to internal validity
Selection bias
second threat to internal validity
Endogenous change
third threat to internal validity
External events
fourth threat to internal validity
Contamination
fifth threat to internal validity
Treatment misidentification
Cross-sectional vs. longitudinal
Cross-sectional
One data collection point
Longitudinal
More than once
Follow people over time
Attractive features of survey research
Versatile
Efficiency
Generalizability
Omnibus survey
Large-scale survey with a lot of topics and different ideas
Questionnaire
Survey instrument containing the questions in a self-administered survey
Interview Schedule
Survey instrument containing the questions asked by the interviewer in an in-person or phone survey