INDUSTRY - VOGUE

What is Conde Nast?

Conde Nast are a large global company that makes a wide range of printed magazines.

When did Conde Nast purchase American Vogue?

1909

When was UK Vogue launched?

1916

What is the historical industry of Vogue?

Vogue thrived throughout the early 20th century, providing audiences with an aspirational lifestyle they dreamed of having.

In the post war period Vogue continued to do well, as many women were enjoying the consumerism and emphasis on ‘treating yourself’

How has globalisation affected Vogue?

Vogue has a huge range of international editions to target various global audiences

This reflects Hesmondalghs idea that powerful companies often replicate successful formats to maximise profits

How does Conde Nast take risks?

Conde Nast takes risks that makes Vogue stand out from other magazines

They were one of the first magazines to start using colour photography back in the 1930s

In the 60s Advance Publications purchased Conde Nast and encouraged more modernity and risk taking

They were one of the first fashion magazines to use a black woman on the cover.

This created the idea of Vogue being cutting edge and pushing boundaries

How does Vogue try to boost sales?

Vogue works with lots of celebrities.

Collaborations with famous artists guest editing the magazine adds an element of quality and exclusivity

This created an image that Vogue was an amazing magazine that discovered and nurtured new talent.

Exclusive photos and articles about people like the Royal family draws in global audiences and makes Vogue seem luxurious

How does Conde Nast increase revenue?

Conde Nast diversifies into fashion education by setting up a design college

The Conde Nast Luxury Conference is an event that they organise to increase revenue further.

They also have a restaurant and bar division too with Vogue Cafe

Famous editors in Vogue and their importance.

Individual staff at Vogue have played a huge role in its success, often having their own reputations as being the pinnacle of fashion knowledge

What is the significance of Anna Winter as an editor of Vogue?

As Conde Nast were so powerful, and Wintour was considered so essential to success, they were able to pay her a huge salary.

Her salary in over 2 million a year and she gets a chauffeur driven car etc.

Wintour began a trend of using more celebrities on the covers, rather than just models.

What is the Vogue Fashion Fund?

The Conde Nast/Vogue Fashion Fund gives financial support to new designers.

Conde Nast turned this into a reality TV show idea with Amazon

What is the significance of advertising in Vogue?

Advertising is crucial for magazines such as Vogue as it earns them a huge amount of money.

One full page of adverts in Vogue costs £36,000

Vogue readers often embrace the adverts in the magazine as they see Vogue as an opinion leader giving them ideas of what they should but to have a certain lifestyle

What is Vogues stand on digital media?

Conde Nast have admitted that they think they will be using a lot more modern technology in Vogue in order to target audiences.