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Bottom-up processing
Analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information (sensation first)
Top-down processing
information processing guided by higher-level mental processes , as when we construct perceptions drawing on our experiences and expectations (experience first). It involves interpreting sensory information using existing knowledge and context.
Motivation
Like research bias, we see what we want to see.
Expectations
Through experience, we come to expect certain results. Those expectations may give us a perceptual set - a mental predisposition to perceive one thing and not another.
Proximity
group objects that are close together as being part of same group
Similarity
objects similar in appearance are perceived as being part of same group
Continuity
objects that form a continuous shape are perceived as same group
Connectedness
elements tend to be grouped together if they are connected by other elements and viewed as a single unit
Closure
like top-down processing, we fill gaps in if we can recognize it
Figure-ground
organization of the visual field into objects (figures) that stand out from their surroundings (the background).
Selective attention
focusing our conscious awareness on a particular stimulus.
The cocktail-party effect
the ability to focus one's attention a particular stimulus while filtering out a range of other stimuli
inattentional blindness
Failing to see visible objects when are attention is focused elsewhere
change blindness
Failing to notice changes in the environment
Depth perception
Stroboscopic Effect
a rapid series of slightly varying images perceived as moving images
Phi Phenomenon
illusion of movement created when two or more-lights next to each other blink on and off
Autokinetic Effect
perceptual phenomenon where a stationary point of light appears to move in a dark environment due to small eye movements
Cognition
the mental activities associated with thinking, knowing, remembering, and communicating.
Forming concepts
a mental grouping of similar objects, events, ideas, or people
Forming schemas
a concept or framework that organizes and interprets information
Forming prototypes
a mental image or best example of a category which provides a quick and easy method for sorting items into categories and can help organize unfamiliar items by finding an appropriate category
Assimilation
Accepting information to match your perception/schema
Accommodation
Altering your schema to include the new information
Algorithm
Solving problems through trial and error, eliminating every option until only the correct solution remains.
Heuristic
A simple thinking strategy that often allows us to make judgements and solve problems efficiently, but does not guarantee a solution
Intuition
an effortless, immediate, automatic feeling or thought with explicit conscious reasoning to make decisions
Representative Heuristic
estimating the likelihood of events in reference to how closely they resemble a particular prototype
Availability Heuristic
estimating the likelihood of events on how readily they come to mind
Priming
a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus
Framing
the way an issue is presented or worded can impact how people respond
Confirmation Bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Overconfidence
Fixation
Belief perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited
Sunk cost fallacy
a cognitive bias that makes you stay in a situation despite losing resources or benefits
Gambler’s fallacy
a cognitive bias that adheres to the ideas that if something hasn’t happened recently it soon will
Executive functions
mental skills that help us learn, work, and manage daily life, including working memory, flexible thinking, and self-control.
Creativity
the ability to produce ideas that are both novel and valuable. Though we can understand what creativity is, it is difficult to teach or measure.
Divergent thinking
expanding the number of possible problem solutions
Convergent thinking
Narrows down the solutions to the single best option.
Encoding
the process of getting information into the memory system
Storage
The process of retaining information over time
Retrieval
The process of getting information out of memory storage
Explicit or declarative memory
the retention of facts and experiences that one can consciously know
Semantic memory
general knowledge
Episodic memory
memories of life events
Implicit or non-declarative memory
retention of learned skills or classically conditioned associations independent of conscious recollection
Procedural memory
Involves how to do something
Prospective memory
involves remembering to do something in the future.
long-term potentiation
an increase in a cell’s firing potential after brief, rapid stimulation: learning something through repetition, practice makes perfect
Working memory
a newer understanding of short-term memory that adds conscious, active processing of incoming auditory and visual information, and of information retrieved from long-term memory → sight-reading music.
central executive system
ore component of working memory, controls attention and coordinates the phonological loop (handling auditory information), and the visuospatial sketchpad (processing visual and spatial information).