IT 002- INTRO TO MEDIA INFORMATION LITERACY

Communication

The process of sharing ideas and opinions about issues, people, events and places between or among persons through various channels with the intent to gain common understanding

Communication

The process of transmitting information and common understanding from one person to another. It is derived from the Latin word “communis” means “common”

Sender

Initiates the communication

Receiver

The individual to whom the message is sent

Encode

The idea by selecting the words, symbols, or gestures with which to compose the message

Message

The outcome of the encoding or an idea that someone is trying to express

Decode

The received message into meaningful information

Medium

The channel or the means of communication

Noise

Anything that distorts the message

Feedback Mechanism

Occurs when the receivers responds to the sender’s message and returns the message to the sender

Media

The means of communication, such as radio, television, newspapers, and magazines reach or influence people widely. _________ is a plural form of “medium”, which also reflects the importance of the information and communication process.

Billboard, Newspaper, Radio

Traditional Media Example

Facebook, Twitter, Instagram

New Social Media Example

Multimedia

Combining multiple forms of media

Media Literacy

It refers to the ability to approach media sources with a critical and discerning eye

Currency, Relevance, Authority, Accuracy, Purpose

CRAAP

Currency

The timeliness of the info

Relevance

How the info fits your needs

Authority

The source of the Info

Accuracy

Reliability and Correctness of the Info

Purpose

The reason the info exists

Information Literacy

Refers to the ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats.

Communication, Computer Technology, Critical Thinking, Research

Examples of Information Literacy

Technological Literacy

The ability to use digital technology, networks, and communication tools to find, evaluate, and create information.

Creating content, Collaboration via technology, Creativity using technology

Examples of Technological Literacy

Information

Message conveyed by the sender to its recipient through various channels

Information

It is not always in textual form, as a message, it may also be in video, sound, image, graphics, animation and other non verbal forms

LAW 1

Information, communication, libraries, media, technology, the Internet as well as other forms of information providers are for use in critical civic engagement and sustainable development. They are equal in stature and none is more relevant than the other or should be ever treated as such.

LAW 2

Every citizen is a creator of information/knowledge and has a message. They must be empowered to access new information/knowledge and to express themselves. MIL is for all- women and men equally - and a nexus of human rights.

LAW 3

Information, knowledge, and messages are not always value neutral, or always independent of biases. Any conceptualization, use and application of MIL should make this truth transparent and understandable to all citizens.

LAW 4

Every citizen wants to know and understand new information, knowledge and messages as well as to communicate, even if she/he is not aware, admits or expresses that he/she does. Her/his rights must however never be compromised.

LAW 5

Media and information literacy is not acquired at once. It is a lived and dynamic experience and process. It is complete when it includes knowledge, skills and attitudes, when it covers access, evaluation/ assessment, use, production and communication of information, media and technology content.

Media and Information Literacy

 It is about equipping citizens with the competencies and skills to engage effectively and responsibly with media and information systems.  It also imparts some of the fundamental abilities required for critical thinking, analysis, self-expression, and creativity, all of which are needed for members of a democratic society.

Media as Information Industry

Part of the media also belongs to the this type: newspapers and news programs on television are clearly in the business of selling information, as are many Internet services that provide online information to the public

Media as culture of entertainment

Aside from using or accessing media for information, we may be more concerned with using or accessing media for entertainment value.