Google Analytics Account Structure

Flashcards for Google Analytics account structure review.

Google Analytics Account

A collection of properties whose data is owned by a single business entity.

Property

Represents a grouping of user data, like from a website or an app; the level where Google Analytics processes data and where you can create links with other products, like Google Ads.

Data Stream

Represents the flow of data from a website or an app to the property, and the level where you can control things like what data gets collected.

Single Web Data Stream

Should be used to measure the web user journey to ensure consistent user and session reporting.

Best Practice Account Structure

One account per company and one property per brand or business unit.

Analytics 360

An enterprise-level version of Google Analytics that provides additional flexibility for managing your data with things like sub-properties and roll-up properties.