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Total Utility
Overall satisfaction
Marginal Utility
Change in total utility
Optimal choice
the decision that maximizes utility given budget constraints
Optimal Utility equation
Mux/Px=Muy/Py
The Indifference curve
The optimal utility curve, it is convex
Surplus
Qs>Qd
Shortage
Qs<Qd
Price Ceiling
Creates shortage, maximum price
Price Floor
Creates surplus, minimum price
Ed- Own price elasticity of demand
Responsiveness of Qd when the P of the good changes
Own price elasticity of demand formula
Ed= %^Q/ %^P
0<Ed<1
Inelastic
Ed=1
Unit Elastic
Ed>1
Elastic
Ei- Income inelasticity of demand
Responsiveness when I changes
Income elasticity of Demand
%^Q/ %^I
Ei>0
Normal
0<Ei<1
Necessity
Ei<o
inferior
Exy
Cross Price Elasticity
Cross price elasticity formula
%^Qx/ %^Py
Exy>0
x,y substitutes
Exy<0
x,y complements
Exy=0
x,y unrelated
Ed=2
A 1% change in price results in a 2% change in Q demanded
Ei>1
Luxury