Quiz 2: Digital Media

what is contrast?

the difference between the darkest and brightest parts of an image

Why do we use supplemental lighting?

cameras have less trouble producing quality images

What is the intensity of light measured in?

foot-candles (measured with light meter)

Why do we white balance?

it ensures color accuracy

What is color of light measured in?

Kelvin

What is the main problem with lighting when shooting outdoors?

sun is always moving so you are constantly giving attention to white balance

What is triangle lighting known as?

Rembrandt lighting

What two hours of the day do photographers prefer to shoot at?

magic and golden

What do you call key light, fill light, and backlight?

three-point lighting

What is the lens?

the most important part of the camera; glass makes for quality

what is auto focus?

always searches for sharpest foucs

what is critical focus?

a portion of the image is optically in focus

What does the iris do?

controls the amount of light let in

What is aperture?

amount of blur on background

what is ISO?

the amount of light let in

what is shutter?

it opens to capture image then closes.

what is the z-axis?

imaginary line that extends from front of camera lens to horizon

what is an overlapping plane?

using the foreground to force focus to background (Think using trees at Theta Pond)

what is a sequence?

series of shots that add interest to the scene

what is the rule of thirds?

align abject on a grid of thirds

what is the most critical stage of production

preproduction

what are the types of revenue models?

syndication; barter syndication; production model; subscription model

what is syndication?

station pays for programming and keeps all commercial timewh

what is barter syndication?

splits commercial time with distributor

what is production model?

producer receives money from distributor; generated income

what is a subscription model?

viewers pay for content

what is the purpose of media business?

maximize profits for stakeholders (owners)

What is timecode?

unique set of numbers assigned and recorded for each frame of video (e.g., 12:32:08:07

12 hours, 32 minutes, 8 seconds, 7 frames.

why do we use a two column script?

simultaneously provides audio and visual aid in an organized manner

What stage do story line and script come together?

postproduction

What stage do you make your outline?

during preproduction 

what do all successful productions point as their main reason for success?

work done during preproduction

What stage do audio sweetening and color correcting take place?

postproduction (editing)