kinds of data
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15 Terms
Qualitative data?
Expressed in words and takes the form of written description and thoughts
Quantitative data
Expressed numerically, scores
Primary data
Original data collected specifically for purpose of investigation
Secondary data
Collected by someone other than the person conducting research
Meta analysis
Combining results of a number of studies to provide an overall view
Strength of qualitative data
More license to develop thoughts
Weakness of qualitative data
May rely of subjective interpretations
Strength of quantitative data
More objective and less open to bias
Weakness of quantitative
May fail to represent real life
Strength of primary data
Authentic designed to specifically target information
Weakness of primary data
Requires time, effort, planning and resources to conduct
Strength of secondary data
Easily accessed with minimal effort
Weakness of secondary data
Information may be outdated or incomplete
Strength of meta analysis
Results can be generalised
Weakness of meta analysis
Prone to publication bias
