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Interpersonal Communication
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Culture
The language, values, beliefs, traditions, and customs people share and learn.
In-groups
Groups with whom you identify.
Out-Groups
Groups you view as different from yourself.
Social Identity
The part of the self-concept based on membership in groups.
Co-Culture
A perception of membership in a group that is part of an encompassing culture.
Co-Cultural Theory
Communications can use one of three primary strategies in a co-cultural situation.
Intercultural Communication
Occurs when members of two or more cultures or co-cultures exchange messages influenced by different cultural perceptions and symbol systems.
Salient
The weight you attach to a particular person or phenomenon.
Low-Context Culture
Uses language primarily to express thoughts, feelings, and ideas directly.
High-Context Culture
Relies heavily on subtle, often nonverbal cues to maintain social harmony.
Individualistic Culture
Views primary responsibility as helping the self.
Collectivistic Culture
Feels loyalties and obligations to in-groups, such as extended family or community.
Power Distance
The degree to which members of a society accept an unequal distribution of power.
Uncertainty Avoidance
Reflects the levels of discomfort people feel in ambiguous situations and their attempts to avoid them.
Achievement Culture
Describes societies that place a high value on material success and task focus.
Nurturing Culture
Regards support of relationships as an especially important goal.
Race
A social construction that categorizes people by physical traits, cultural traits, and ancestry.
Ethnicity
Refers to the degree to which a person identifies with a particular group, usually based on nationality or culture.
Intersectionality
Describes the interplay of social categories that shape identity.
Code-Switching
A form of communication competence that increases the chances of achieving your goals.
Microaggressions
Communicating disrespect or disdain through subtle verbal or nonverbal displays.
Ethnocentrism
An attitude that one’s own culture is superior to others.
Prejudice
An unfairly biased and intolerant attitude towards others who belong to an out-group.