Billie Eilish social media presence

how does billie eilish use instagram

Billie Eilish uses Instagram to connect with her fans by:

sharing personal updates through stories and live streams

promoting her music through question-and-answer posts or general posts

advocating for mental health and environmental issues

Her posts often include candid photos, behind-the-scenes content, and interactive stories. this helps cultivate her brand image and gives the audience social interaction and personal identity

what is instagrams target audience

18-34, gen Z and millenials

what is YouTube target audience

18-44, global reach primarily millennials and gen z

how does she use youtube

Billie Eilish uses YouTube to:

share music videos

documentary content

behind-the-scenes footage

vlogs

this can be linked to the personal identify U+G theory

how does she use twitter to cultivate her brand image

She can promote her new releases

She uses hashtags that involve the brand’s name, song or album

She also posts about political and environmental problems

this can be linked to the surveillance/ information U+G theory

what is the target audience of twitter

18-49, journalists and hardcore fans

what does she use tiktok

posts casual images and videos of herself, showing her self, subverting typical female artists

shares videos to relate to target audeince

this can be linked to the personal identity and social interaction U+G

what is the target audience of tiktok

13-24, gen Z

How does she use facebook

she mainly uses Facebook to promote new merch and music with her personal branding

this can be linked to the U+G theory of personal identity

what is the target audience of Facebook

25-50+, older millenial and gen X