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alliteration
repetition of initial consonant sounds, to emphasise draw attention to a phrase
allusion
a reference to a well-known person, place, event, literary work, or work of art
anaphora
successive sentences or clauses that start with the same word or phrase
antithesis
a person or thing that is the direct opposite of someone or something else
hyperbole
deliberate exaggeration for effect
hypophora
when a speaker raises a question and then answers the question
metaphor
comparing two different things by describing one as the other
metonymy
a figure of speech in which a person, place, or thing is referred to by something closely associated with it
ex. "The White House" for the U.S. gov't/president; or "the crown" for a king/queen/monarchy
onomatopoeia
a word that imitates a sound
parallelism
successive clauses or sentences that are similarly structured
personification
giving human characteristics to animals, inanimate objects, or abstractions
repetition
words or phrases are repeated throughout the text for emphasis
rhetorical question
a question raised by an author that is not directly answered; usually "yes" or "no"; used to provoke, emphasise, or argue
simile
a comparison between two different things using "like" or "as"
understatement
a statement that is deliberately weakened to sound ironic or polite
litote
a form of understatement in which the opposite of a word is used instead of the word - e.g. "That's difficult to do." --> "That's not easy to do."
sensationalism
a method of writing or journalism that adds to the excitement of something--perhaps sacrificing accuracy--to attract an audience
cataloging
listing items for rhetorical or poetic effect
euphemism
an indirect, less offensive way of saying something that is considered unpleasant
dysphemism
a derogatory or unpleasant term used instead of a pleasant or neutral one
ambiguity
the multiple meanings, either intentional or unintentional, of a word, phrase, sentence, or passage; vagueness
innuendo
a hint, indirect suggestion, or reference, typically a suggestive or disparaging one
neologism
a new word, expression, or usage; the creation or use of new words or senses
tricolon / tripling
grouping in threes, either through repetition or through structures (either within a sentence or paragraph); can be for emphasis or to add a sense of gathering momentum to a point being made
lexical choice
word choice
semantics
associated meanings of words as a whole
orthodox
adhering to the traditional and established
ideology
a system of social or political ideas
ethos
credibility
logos
logical appeal
pathos
emotional appeal
connotation
all the meanings, associations, or emotions that a word suggests
denotation
the dictionary definition of a word
juxtaposition
placement of two things closely together to emphasize comparisons or contrasts
asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
polysyndeton
deliberate use of many conjunctions
enumeration
a numbered list
tone
a writer's attitude toward his or her subject matter revealed through diction, figurative language, and organization
syntax
sentence structures - interrogative, imperative, exclamatory, declarative, simple, complex, etc.
graphology
the visual aspect of text, including layout, font, etc.
colloquialism
informal words or expressions not usually acceptable in formal writing
synecdoche
a figure of speech in which a part is made to represent the whole or vice versa
mood
the emotional atmosphere of a text
first person point of view
narration from the "I" perspective
second person point of view
the narrator involve the reader using pronouns "you" and "your"
third person point of view
perspective is an unknown narrator who is not part of the story
pathetic fallacy
the attribution of human emotions or characteristics to inanimate objects or to nature; for example angry clouds; a cruel wind.
imperative sentences
commands
satire
a type of writing that ridicules or brings attention to the wrongdoings of individuals, groups, or institutions (often those in power), often through humor or absurdities
irony
a contrast between expectation and reality