Attitudes, Persuasion, and Social Influence Concepts

Attitude

A psychological tendency expressed by evaluating an entity.

Cognitive Attitude

Based on beliefs and thoughts about an object.

Affective Attitude

Based on feelings and emotional responses to an object.

Direct Measures

Surveys or questionnaires assessing attitudes explicitly.

Indirect Measures

Assessing attitudes through behavior or implicit tests.

Implicit Attitudes

Unconscious evaluations affecting behavior and judgments.

Explicit Attitudes

Conscious evaluations that can be reported directly.

Response Latency

Time taken to respond indicating attitude strength.

Implicit Attitudes Test

Measures automatic associations between concepts.

Theory of Planned Behavior

Predicts behavior based on intentions and attitudes.

Cognitive Dissonance

Mental discomfort from conflicting beliefs or behaviors.

Effort Justification

Rationalizing high effort for a less desirable outcome.

Post-Decisional Dissonance

Regret or discomfort after making a choice.

Self-Perception Theory

Inferring attitudes from observed behaviors.

Embodied Cognition

Physical states influence cognitive processes and attitudes.

System Justification Theory

Rationalizing social systems to maintain status quo.

Compensatory Stereotypes

Justifying negative stereotypes with positive traits.

Terror Management Theory

Coping with mortality awareness through cultural beliefs.

Elaboration Likelihood Model

Explains how attitudes change via two persuasion routes.

Central Route

Persuasion through careful and thoughtful consideration.

Peripheral Route

Persuasion through superficial cues and heuristics.

Norm of Reciprocity

Social expectation to return favors or kindness.

Social Facilitation

Improved performance in the presence of others.

Social Loafing

Reduced effort when working in a group.

Groupthink

Poor decision-making due to group cohesion pressures.

Deindividuation

Loss of self-awareness in groups leading to impulsive behavior.