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Top Down processing
the use of preexisting knowledge to organize individual features into a unified whole
Bottom Up Processing
analysis that begins with the sensory receptors and works up to the brain's integration of sensory information
Gestalt Principles
ways for the brain to infer missing parts of a picture when a picture is incomplete
How we perceive objects and patterns
Similarity Principle
consumers tend to group together objects that share similar physical characteristics
Pragnanz
every stimulus is seen as simply as possible
View chain as circles simply rather than each intricacy
Alpha waves
the relatively slow brain waves of a relaxed, awake state
Beta Waves
awake and alert, intense focus waves
Theta Waves
light sleep, Stage 1 of sleep, first stage when you enter sleep
Delta Waves
Deep sleep, Coma waves, not much going on
Stage 3 Sleep
dominated by Delta Waves, deepest wave of sleep, sleep talking and walking
Stage 4 (REM)
alpha, Beta, desynchronous waves. High frequency. Similar to wakefulness
Mechanism of Depressants
enhance GABA, inhibitory chemical
Disinhibition
Consequence of alcohol consumption. Expressing messages without considering the consequences of doing so
Stimulants
Boost levels of serotonin, dopamine, and NE
Mesolimbic pathway
Reward pathway, dopaminergic pathway, subcortical part of the brain involved in cognition and emotion
inductive reasoning
Inny belly button. Uses specific reasoning. First pig in the barn is pink, all pigs are pink
deductive reasoning
Using rules and facts to prove something. Syllogisms
Mental Set
approach similar problems in similar ways because of familiarity
Functional fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
Ex. using common sense, making decisions on the fly
availability heuristic
Hearing about lottery winners makes you think that you are more likely to win the lottery. Judging a situation based on similar situations that come to mind
representativeness heuristic
See cheerleaders as female because your image of a cheerleader is female. Comparing something to a mental prototype.
base rate fallacy
Rely on prior experience or beliefs over statistical realities. .
cognitive bias
systematic error in thinking
disconfirmation principle
If shit doesn't work, count it out.
Idea that states that if evidence obtained during testing does not confirm a hypothesis, then the hypothesis is discarded or revised.
Hindsight bias
Overestimate your ability to predict shit retrospectively.
"I knew we were gonna lose"
belief perseverance
tendency to stick to our initial beliefs even when evidence contradicts them
recognition-primed decision model
Accepting the first option that makes sense
A decision-making model in which experience and recognition of similar situations one has already experienced play a large role in decision-making and actions;
also one of the explanations for the experience of intuition.
associative learning
when association forms between two events. Behavior and reward.
non-associative learning
Does not rely on reward or punishment, like grading. Habituation and sensitization
latent learning
Unintentional learning. learning that occurs but is not apparent until there is an incentive to demonstrate it
mirror neurons
fire when you do something and when you watch someone do womething
long-term potentiation
connection between brain cells, strengthens neuron connection the more frequently they are activated
Response
any action provoked by a stimulus
drooling from smell of cheesy pizza
unconditioned stimulus
A stimulus that evokes an unconditioned response
Neutral Stimuli (Classical Conditioning)
a stimulus that elicits no response before conditioning
Conditioned stimulus
in classical conditioning, an originally irrelevant stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response
Ex. The bell
Acquisition
period when a person is trained to pair connect a neutral stimulus to an unconditioned stimulus
generalization (classical conditioning)
the tendency of a new stimulus that is similar to the original conditioned stimulus to elicit a response that is similar to the conditioned response
Extinction (classical conditioning)
conditioned response decreases and eventually disappears.
Dog ceases to drool at the sound of a bell
spontaneous recovery
the reappearance, after a pause, of an extinguished conditioned response
dog randomly drools even after response to bell is extinct
Punishment
decrease target response
Reinforcement
Increase the target response
Primary reinforcers
Events that are inherently reinforcing because they satisfy biological needs
Ex. food, sex, good stuff
secondary reinforcer
any reinforcer that becomes reinforcing after being paired with a primary reinforcer, such as praise, tokens, or gold stars
Money to buy steak
Token economy
an operant conditioning procedure in which people earn a token of some sort for exhibiting a desired behavior and can later exchange the tokens for various privileges or treats
Primer rib punch card
discriminative stimulus
Signals that reinforcement or punishment will soon be available.
a stimulus that elicits the same response after association with reinforcement
Steak shack jingle brings dogs in
continuous reinforcement
reinforcing the desired response every time it occurs
effective for teaching target response quickly, but doesn't last
partial reinforcement
more common than continuous, only receive reinforcement sometimes
Fixed-Interval schedules
consequences occur after specific amounts of time performing a target behavior.
ex. every minute dog runs, dog gets abone
variable-interval schedule
in operant conditioning, a reinforcement schedule that reinforces a response at unpredictable time intervals
fixed-ratio schedule
in operant conditioning, a reinforcement schedule that reinforces a response only after a specified number of responses
Ex. one bone every two hurdles they jump
variable-ratio schedule
in operant conditioning, a reinforcement schedule that reinforces a response after an unpredictable number of responses
ex. receives bones every random number or hurdle
ratio based reinforcement
More effective than interval based reinforcement.
Reinforcing after behaviors; either fixed or variable
Shaping
an operant conditioning procedure in which reinforcers guide behavior toward closer and closer approximations of the desired behavior
avoidance learning
the process by which one learns to perform a behavior in order to ensure that a negative or aversive stimulus will not be present
Ex. dog covers their ears to avoid unpleasant noises, and is prompted by students on the track
escape learning
A type of learning in which an organism acquires a response that decreases or ends some aversive stimulation.
Ex. dog jumps fence and runs off of track to avoid disturbing noises
instinctual drift
The tendency for an animal to drift back from a learned operant response to an innate, instinctual response to an object.
Ex. Dog runs after cat rather than running on track for bones
Construct validity
the extent to which variables measure what they are supposed to measure
Content validity
the extent to which a test samples the behavior that is of interest
Ex. measures of the brain, measuring intelligence, emotion, or ability
face validity
the extent to which you can tell what the items are measuring
criterion validity
the extent to which a measure is able to measure the concrete outcome it is designed to measure
external validity
extent to which we can generalize findings to real-world settings to study other shit
internal validity
extent to which we can draw cause-and-effect inferences about the study group from a study
ecological validity
The extent to which a study is realistic or representative of real life.
Ex. how good a simulation of in-flight safety videos represents the actual thing
Cannon-Bard theory of emotion
theory in which the physiological reaction and the emotion are assumed to occur at the same time
Thalamus controls emotion.
Ex. seeing snake causes mental fear as well as increased heart beat.
ideal beuracracy
-heirarchical structure
-division of labor
- written rules and expectations
- hired and promoted based on technical competence and expertise
- neutrality/impersonality
Escape Learning (vs avoidance)
running away from a current unwanted stimulus
Avoidance Learning (vs escape)
running away from a future stimulus before it becomes distressful.
Encoding
Synthesizing outside information.
the processing of information into the memory systemāfor example, by extracting meaning.
memory storage
the process of maintaining information in memory over time
long term or for a second
memory retrieval
the process of accessing and bringing into consciousness information stored in memory
automatic processing
Encode memories without trying.
ex. remember dinner last night without trying
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
controlled processing
intentional use of encoding strategies
Ex. what I'm doing right now
method of loci
mentally placing items you want to remember in places you are very familiar with. You remember spatial info better
self-reference effect
tendency to better remember information relevant to ourselves
ex. elephant remembers sketch about elephants
Chunking
organizing items into familiar, manageable units
ex. Making grocery list into smaller lists
spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
Habituation
Decreased response to a stimulus overtime
ex. not noticing scratchy sweater after wearing for a few minutes.
Dishabituation
Renewed response to a previously habituated stimulus
Ex. put sweater back on and it feels scratchy again.
recovery of a habituated response after a change in stimulation
Sensitization
an increase in behavioral response after exposure to a stimulus
Desensitization
Decreased response to a previously sensitized stimulus over time
Ex. irritation from previously unbearable scratchiness diminishes over time
source monitoring error
occurs when a memory derived from one source is misattributed to another source
fundamental attribution error
the tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
self-schema
beliefs about self that organize and guide the processing of self-relevant information
ex. Personality, interests, characteristics
self-concept
all our thoughts and feelings about ourselves, in answer to the question, "Who am I?"
Existential self
The most basic part of self concept. It is the sense of being separate and distinct from others. Awareness that the self is constant throughout life.
Acquired at a young age.
Categorical self
Occurs once babies realize they are separate. It is becoming aware that even though we're separate, we exist in the world with others. Babies first learn AGE and GENDER, then SKILLS and SIZE. They learn concepts like traits, comparisons, and careers last.
heirarchy of salience
How one ranks their identity.
let the situation dictate which identity holds the most importance for us at any given moment
Reference Group
a social group that serves as a point of comparison in making evaluations and decisions
looking-glass self
an image of yourself based on what you believe others think of you
erogenous zones
pleasure sensitive areas of the body
First Stage of Development
Oral stage (Birth - 18 months)
Second Stage of Development
Anal fixation, potty training (people become obsessed with order)
Third Stage of Development
Phallic stage, identify genetalia
Fourth Stage of Development
Latency- pre adolescence problems remain hidden, no new conflicts
Sexual drives repressed, pleasure from hobbies
Fifth Stage of Development
Genital Stage, engage in intimate relationships
Psychosocial theory of development
Based on Balance ------Erikson's theory that personality develops through eight stages of adaptive functioning to meet the demands framed by society
Erik Erikson
Proposed eight stages of psychoSOCIAL development
Piaget's stages of cognitive development
sensorimotor, preoperational, concrete operational, formal operational