Rhetoric & the Rhetorical Situation

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Vocab 1

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10 Terms

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Rhetoric

the art of effective communication, especially persuasive communication.

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Rhetorical Situation

the context of a text, including purpose, audience, and context.

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Rhetorical Appeals

strategies to persuade an audience: Ethos (credibility), Pathos (emotion), Logos (logic).

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Purpose

the writer’s reason for creating a text.

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Speaker / Writer / Creator

the voice or persona presenting the message.

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Audience

the intended readers or viewers.

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Occasion / Context

circumstances or events surrounding the text.

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Exigence

the urgent need or problem that prompts the writing.

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Genre

the category or type of text (e.g., essay, letter, speech).

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Tone

the writer’s attitude toward the subject (expressed in adjectives).