MKTG 123 - Chapter 10

Chapter 10 practice exam for exam 2

What is described as the "first face" of an organization to the public?

A. Social media profiles
B. Websites
C. Blogs
D. Email newsletters

B. Websites

The effectiveness of a website's "stickiness" refers to:

A. Its visual appeal
B. How quickly it loads
C. Time visitors spend on the site
D. Number of outgoing links

C. Time visitors spend on the site

As of 2020, how many email accounts existed worldwide?

A. 3 billion
B. 4 billion
C. 5 billion
D. 6 billion

D. 6 billion

Instant Messaging (IM) has seen growth primarily due to:

A. Declining use of email
B. Rise in mobile technology
C. Lower use of social media
D. Reduced website popularity

B. Rise in mobile technology

How many blogs approximately exist within the blogosphere according to the text?

A. 100 million
B. 200 million
C. 350 million
D. 500 million

C. 350 million

What percentage of Fortune 500 companies sponsor blogs?

A. 12%
B. 24%
C. 36%
D. 50%

C. 36%

Which of these individuals regularly blogs on public relations practice issues?

A. Mark Zuckerberg
B. Elon Musk
C. Richard Edelman
D. Jeff Bezos

C. Richard Edelman

Who is considered an example of an influential blogger and international mega-star mentioned in the chapter?

A. Logan Paul
B. Chiara Ferragni
C. Oprah Winfrey
D. Katy Perry

B. Chiara Ferragni

Which platform is described as "Facebook for professionals"?

A. LinkedIn
B. Pinterest
C. Snapchat
D. Reddit

A. LinkedIn

What was Twitter's original character limit per tweet?

A. 140
B. 160
C. 180
D. 280

A. 140

Which social media platform is primarily a visual medium recommended for branding and calls to action?

A. Twitter
B. Instagram
C. LinkedIn
D. Reddit

B. Instagram

"Micro-blogging" refers specifically to which social media platform?

A. LinkedIn
B. Twitter (X)
C. Facebook
D. YouTube

B. Twitter (X)

Which social media platform is known for short-form video content and viral trends such as "Get Ready With Me"?

A. Snapchat
B. Instagram
C. TikTok
D. YouTube

C. TikTok

What does "SEO" stand for?

A. Search Engine Optimization
B. Social Engagement Optimization
C. Site Enhancement Operation
D. Social Entry Overview

A. Search Engine Optimization

Which method is NOT commonly mentioned as a measurement for social media effectiveness?

A. Engagement
B. Reach
C. Financial Impact
D. Physical traffic

D. Physical traffic

QR Codes primarily serve what purpose in public relations?

A. Visual branding
B. Information linking
C. Real-time communication
D. Video production

B. Information linking

The primary downside (con) of using TikTok for brands is:

A. High engagement
B. Viral potential
C. Privacy concerns
D. Creative freedom

C. Privacy concerns

Which platform is described as a "social networking news site" where content is voted up or down?

A. Tumblr
B. Reddit
C. Snapchat
D. Pinterest

B. Reddit

Why did YouTube scale back its relationship with Logan Paul?

A. Decrease in subscribers
B. Controversial video content
C. Platform technical issues
D. Declining views on his videos

B. Controversial video content

"Influencers" are generally characterized by:

A. Having high traditional media presence
B. Large followings on digital platforms
C. Formal affiliations with news outlets
D. Being official company spokespersons

B. Large followings on digital platforms