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public opinion
ideas and attitudes that most people hold about a particular issue or person
Role of Public Opinion
Shapes decisions of every president
Helps make effective, timely decisions
Influences of Public Opinion
Person's background, the mass media, public officials, race, gender, age
pollster
a specialist whose job is to conduct polls regularly
Push Poll
Questions are worded so as to influence a person's responses
Problem with Polls
Elected officials too concerned with polls
Effect elections - discourage voting
Interest Groups
organizations of people who unite to promote their ideas
Economic Interest Groups
Concerned with wages, working conditions, and benefits
American Federation of Labor (AFL)
Largest economic interest group
Public Interest Group
support causes that affect the lives of Americans in general
nonpartisan
free from party ties or bias
PACs
collect money from the members of their groups and use it to support some candidates and oppose others.
Lobbyist
contact lawmakers or other government officials directly for interest groups
NOW Interest Group
Help protect and promote women's rights
Pros of Interest Groups
- Make govt more responsive
-Communicate people's wishes
- People participate in govt
Cons of Interest Groups
- Too much influence in govt
- Contributions corrupt politicians
AARP (American Association of Retired Persons)
Assist older Americans - retirement
NAACP (National Association for the Advancement of Colored People)
Promote and Protect African American rights
Watch Dog Role
Media holds govt accountable
Media exposes govt corruption and waste
Media Bias
To report in a way that reinforces a viewpoint or provides misleading information