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Competitive Advantage
Unique strengths enabling a firm to outperform rivals (e.g., lower costs, superior quality).
Environmental Uncertainty
Lack of complete information about present/future business conditions.
Environmental Complexity
Numerous dynamic factors (political, economic, social, technological) affecting operations.
Industry
Group of firms offering similar products/services (e.g., shoe manufacturing industry).
Porter’s Five Forces
Porter's Five Forces is a framework to analyze competition in a market. The five forces are: 1) Threat of new entrants - ease of new competitors entering the market. 2) Bargaining power of suppliers - influence of suppliers on costs. 3) Bargaining power of buyers - influence of customers on prices. 4) Threat of substitutes - chance of customers finding alternative products. 5) Competitive rivalry - level of competition among current businesses.
Rivalry Among Existing Firms
Competition intensity in a market (e.g., many shoe brands leading to high rivalry).
Bargaining Power of Suppliers
Suppliers' control over input prices (e.g., few leather suppliers resulting in high power).
Bargaining Power of Buyers
Customer influence on prices (e.g., many shoe sellers giving buyers price-dictating power).
Threat of New Entrants
Potential competitors entering the market (e.g., easy market access increasing threat level).
Threat of Substitutes
Availability of alternative products that can replace existing offerings (e.g., sandals vs. sneakers).
Global Management
Managing operations across different countries (e.g., adapting to various foreign cultures).
Globalization
Growing interdependence among markets/countries (e.g., APEC, AFTA agreements).
E-commerce
Online business facilitated by technological platforms (e.g., Amazon, Lazada).
Cost Leadership
Competing by offering lower prices (e.g., budget airlines).
Quality Differentiation
Offering unique product features that distinguish a brand (e.g., Apple’s ecosystem).
Speed/Flexibility
Ability to provide rapid delivery and response (e.g., Zara’s fast fashion model).
Innovation
Introduction of new products or methods (e.g., Tesla’s electric vehicles).
Exporting/Importing
Selling local goods abroad (export) or acquiring goods from other countries (import).
Foreign Subsidiary
A fully owned branch located in a foreign country (e.g., Toyota USA).
Licensing
Granting rights to produce or sell a product (e.g., Disney licensing character images).
Franchising
Replicating a successful business model in different locations (e.g., Jollibee in the Middle East).
Joint Venture
Shared ownership and control of a business with a foreign partner (e.g., Sony-Ericsson).
Strategic Alliance
Cooperation between companies without equity involvement (e.g., Starbucks collaborating with Barnes & Noble).
APEC
Asia-Pacific Economic Cooperation, promoting free trade in the Asia-Pacific region.
AFTA
ASEAN Free Trade Agreement, reducing trade tariffs among Southeast Asian nations.
Access to Inputs
Availability of cheaper or more resources (e.g., outsourcing labor).
Lower Production Costs
Manufacturing in countries with lower wage rates (e.g., production in Vietnam).
Larger Markets
Expanding customer bases through international presence (e.g., Netflix's global streaming).
Corporate Social Responsibility (CSR)
A framework emphasizing ethical responsibilities toward people, planet, and profit.
People (Social Responsibility)
Focus on fair treatment of employees and community initiatives.
Planet (Environmental Responsibility)
Emphasizing reducing environmental impact and promoting sustainability.
Profit (Economic Responsibility)
Focus on ethical profitability that benefits stakeholders.
PEST Analysis
A tool to analyze Political, Economic, Social, and Technological factors affecting industries.
Extended Versions (PESTLE/PESTEL)
PEST analysis enhanced with Legal and Environmental factors.
Macro-Environmental Factors
Broad external forces impacting businesses beyond direct control.