Pop Culture and Globalization

Creative Subsystem

generates new cultural expressions

• guides beauty and originality

• paid creators: artists, creators, composers

• unpaid creators: consumption subcultures (hippies, alternative)

Subcultures

social groups that contest dominant values often by inventing deviating styles

• hippies vs previous generation 

• punks vs. capitalist 

Standardization

process in which globally dominant cultures transfer their values, myths and norms and rituals to other cultures

• american dream 

hybridization 

blend of local and global meanings and practices 

• Epcot 

• McDonalds food varies per region 

• YOGA 

localization

preference for local as a response to perceived threat to culture