AI Marketing

Artificial Intelligence

The simulation of human intelligence in machines, enabling them to perform tasks that typically require human cognitive abilities.

Machine Learning (ML)

A subset of AI that involves the practice of using algorithms to parse data, learn from it, and then make a determination or prediction about something in the world

Deep Learning (DL)

A subfield of machine learning that models data with artificial neural networks designed to mimic human decision-making and learning abilities

Natural Language Processing

A branch of AI that focuses on the interaction between computers and humans through natural language

Artificial Neural Networks (ANNs)

Algorithms or models within AI that are that are designed to recognize patterns by interpreting sensory data and using machine perception to label or cluster raw input

AI Models

Systems designed to analyze information and find patterns that can help automate tasks like making predictions, decisions, and recommendations

Chatbots

AI programs that can have text or voice conversations with customers

Recommendation Engines

AI algorithms that suggest relevant content and products to users

Predictive Lead Scoring

AI models that determine which leads are most likely to convert to sales

Sentiment Analysis

AI models that use natural language processing to determine the sentiment or tone behind text

Computer Vision

An AI Model that enables brands to identify and understand objects in visual media for marketing purposes

Natural Language Generation

AI Models that automate the creation of written content and convert data into narratives that sound natural to human readers