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Alliteration
repeating the same sound/letter at the beginning
Anaphora
the repetition of a word or phrase
Anastrophe
inversion of usual words or clauses
Apostrophe
talking to an inanimate thing that can’t respond back
Dramatic Irony
expressing something and meaning the opposite
Verbal Irony
say something different than what you mean
Situational Irony
something that happens which is the opposite of what is expected
Metaphor
a thing representative or symbolic of something else
Simile (epic)
elaborate/extended comparison in classical literature
Repetition
repeating a word or phrase in a speech to make a point
Rhetorical Questions
a question asked for effect rather than an answer
Diction
word choice
Imagery
visual description especially in literary work
Syntax
arrangement of words and phrases to create well-formed sentences
Bandwagon
persuasive style of writing that makes the reader understand a certain perspective
Expert Opinion
important person’s opinion that influences the reader
Loaded Words
words with strong association
Misuse of Statistics
manipulate to provide deceitful information
Name Calling
giving a person or an idea a label by using an easy to remember name
Plain Folks
using ordinary people to promote a service or product showing everyday people find value in it
Snob Appeal
makes the case that using the product makes you smarter/better than everyone else
Testimonial
using a famous person to endorse a product or idea
Transfer
associate good feelings created in the ad with the product
Note
Flashcard