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Culture
A system of knowledge, beliefs, patterns of behavior, artifacts, and institutions that are created, learned, shared, and contested by a group of people.
Enculturation
The lifelong process through which humans learn culture.
Culture is learned
Culture is not biologically inherited but learned through social interaction.
Culture is shared
Culture exists within groups and is not owned by individuals.
Culture is contested
Culture is constantly debated, challenged, and changed.
Cultural institutions
Organizations such as schools, religion, media, and government that promote and enforce norms and values.
Norms
Rules or expectations about how people should behave in particular situations.
Formal norms
Written rules such as laws, policies, and codes of conduct.
Informal norms
Unwritten rules learned through everyday interaction.
Values
Fundamental beliefs about what is important, right, and meaningful in a culture.
Symbols
Anything that represents something else and carries shared meaning.
Symbolic actions
Nonverbal or verbal behaviors that communicate cultural meaning.
Money as a symbol
Money has value because people collectively believe it does.
Mental maps of reality
Cultural classifications that organize how people understand what exists.
Mental maps and power
Those in power often shape how reality is categorized and understood.
Biology vs culture
Biology provides physical traits; culture assigns meaning to them.
Exogamy
Marriage outside one’s social group.
Endogamy
Marriage within one’s social group.
Anti-miscegenation laws
Laws that banned interracial marriage in the United States.
Loving v. Virginia (1967)
Supreme Court case that ruled bans on interracial marriage unconstitutional.
Individualism
A cultural value emphasizing personal freedom and independence.
Collective responsibility
A cultural value emphasizing protection of the group.
COVID-19 and culture
The pandemic showed how culture shapes health behavior.
Mask wearing
A public health practice that became culturally and politically contested.
Brazil COVID-19 response
Low vaccination rates and political resistance increased infections and deaths.
Jair Bolsonaro
Brazilian president who minimized COVID-19 risks and opposed mask mandates.
Sao Paulo mask fine
The city fined Bolsonaro for violating mask mandates.
Hong Kong COVID-19 response
Early mask adoption led to low infection and death rates.
New York City COVID-19 response
Delayed mask mandates contributed to higher infection and death rates.
Masks as symbols
Masks came to represent freedom, control, weakness, or care.
Cultural change
Culture evolves as beliefs and practices are challenged.
Religion as symbolic system
Religious objects and rituals carry meanings beyond their physical form.
National flags
Symbols that evoke strong political and emotional meaning.
Enculturation through schools
Schools teach norms, values, and acceptable behavior.
Enculturation through media
Media shapes beliefs and cultural expectations.
Tirakuna
Sacred mountain beings in Quechua culture.
Apu
A powerful mountain spirit that protects and influences people.
Ausangate
The most powerful apu and highest mountain in the region.
Pacha Mama
Earth Mother deity representing nature, fertility, and life.
Christianity in Quechua rituals
Christian prayers and symbols blended with Indigenous beliefs.
Coca (hallpay)
Chewing coca leaves as a cultural, spiritual, and social practice.
Coca symbolism
Coca represents grief, protection, connection, and community.
Runa
A “real person” who lives according to Andean cultural values.
Cultural identity conflict
Tension between Indigenous traditions and dominant national culture.
Ethnography
Anthropological research method focused on lived experience.
Intersubjectivity
Shared understanding created through interaction.
Nature and classification
Cultures classify nature to manage complexity.
Dog breed example
Dogs show how cultural categories shape perception.
Mental maps and dogs
Physical variation challenges simple classification systems.