Paper 3 practice questions

Explain how learnability + attitude contribute to the usability of the Cimzia system (4)

a) list two ways humble brush is example of sustainable design (2)

b) outline how the humble brush can be seen as an example of ethical consumerism (2)

c) outline one pricing consideration and how it would stimulate sales of the humble brush (2)

d) explain how the humble brush balance material, health, usability (4)

list two elements of the user-centred design process (2)

b) outline one reason why only relying on a usability lab, as shown in figure 3, may lead to the adidas football not functioning as intended (2)

d) discuss the extent to which design for emotion impacts on the design + marketing of the adidas brazuca football (5)

e) explain how a triple bottom line focus (environmental, economic and social) could be aplied to the development of the brazuca football

Environmental

• Choice of material,

• Made from recycled/recyclable 

• Processes have minimal environmental impact

• Locally sourced materials to reduce energy when transported

• Carrying out life cycle analysis to understand impact on environment

• Sustainability reporting

• End of life disposal

Economical

• If made locally, it would mean more investment in area, which could attract workers

• This could lead to more demand if marketed correctly in the long run

• Decoupling strategy

• Educating consumer on environmental aspects could lead brand loyalty and constant customer stream/word of mouth.

Social

• If made in Brazil, it would provide jobs for local community

• Making sure workers are paid and treated well, improving livelihoods, thus improving local economy

• Health and safety standards are high improving staff wellbeing.

• Feel good for working for a ‘green’ company.

• Could be marketed in a way to encourage social interaction and bonding of communities...