Facebook 9/9 Quiz

The relevance score is calculated based on

The positives ad negative feedback Facebook expected an ad to receive from its target audience.

The simplest, most common form of communication on the Facebook platform

Status Update

What the acronym CTA stand for

Call-to-Action

custom audience

By finding other Facebook users who are similar to the people on your customer list or who have visited your website.

year facebook went public

2012

type of audience is one that is similar to an audience that a brand is already targeting

Lookalike audience

content that performs significantly better than everything else

Unicorn Content

3 Better strategy goals than simply getting likes and followers on your Facebook:

Increase value of Company
Competitor Reach
Quality of sales

“Buy now” “Offer ends today.” etc are all examples of

Call-to-Action

refers to a brand’s ability to leverage social media content in an effort to increase revenue

Monetization

type of FB ad shows up to 10 images or videos within a single ad. Each image or video can have its own link

Carousel ads

When Mark Zuckerberg create Face Mash

October 23rd, 2003

5 types of ads that are available on Facebook

video, image, collection, carousel, slideshow, canvas

type of ads that help collect information (such as email addresses) from people interested in your business

Lead generation ads

4 of Facebooks best advertising practices

Visually Appealing

Relevant
Enticing value Proposition
A clear Call-To-Action

the percent of Facebook videos are watched with sound

15%

On average, people only watch how much of a video on Facebook

1/3

Post with image drives are how many times more engagement than those without images

2.3x

an ad format that makes it easier for people to discover, browse and purchase products in a visual way

Collection ads