CRM long answers

Operational Excellence

A source of customer value that emphasizes efficiency and cost-effectiveness in processes, allowing affordable prices and reliable delivery.

Product Leadership

A source of customer value focused on innovation and high-quality products and services through investment in research and development.

Customer Intimacy

A source of customer value that involves building strong, personalized relationships with customers, tailoring products and services to their individual needs.

Customer Segmentation

The process of dividing a company's market into subsets of customers with similar needs, preferences, or behaviors to better target and serve them.

Data Collection

The key step in customer segmentation that involves gathering customer information from internal and external sources.

Segmentation Criteria

Attributes used to classify customers, such as demographics, purchasing behavior, or geographic location.

Value Proposition

Creating customized offers for different customer groups to meet their specific needs.

Targeting Potential Customers

The importance of customer segmentation in helping businesses focus resources on promising segments.

Differentiating Strategies

Using distinct marketing and service strategies for different customer groups to enhance relevance and effectiveness.

Optimizing Resource Allocation

Prioritizing high-value customer segments to ensure the best return on investment.