Chapter Fifteen - Creating Collaborative Partnerships

These flashcards cover key concepts related to Business 2.0, Web 2.0, collaboration, and technology in the context of current educational practices.

Web 2.0

The next generation of Internet use characterized by collaboration, sharing, and free access.

Business 2.0

A concept that leverages Web 2.0 to help communities network and collaborate.

Characteristics:

• Content Sharing through Open Sourcing

• Collaboration Inside the Organization

• User-Contributed Content

• Collaboration Outside the organization

Collaboration

Working together to achieve a common goal.

Open System

Nonproprietary hardware and software basedon publicly known standards that allows third parties to createadd-on products to plug into or interoperate with the system​.

• Source code​

• Open source: no vendor that owns the application – share andpublish it – you have access to the source code​

• Closed source: vendor that owns the application – you pay license feeto use the software​

Open Source

no vendor that owns the application – share andpublish it – you have access to the source code​

Closed Source

vendor that owns the application – you pay license fee to use the software​

User-Contributed Content

Content created and updated by multiple users for many users (reputation system and native advertising)

Reputation System

a mechanism that evaluates and displays the credibility or trustworthiness of users based on their contributions and interactions.

For example: 

• On platforms like eBay or Amazon, sellers and buyers receive ratings based on past transactions

• On forums or Q&A sites, users earn points or badges for helpful answers.

Native Advertising

Paid content that matches the form and function of the platform where it appears.

Unlike traditional ads, native ads blend seamlessly with the surrounding content, making them feel less intrusive.

Examples include:

• Sponsored articles on news websites that look like regular editorial content.

• Promoted posts on social media that resemble organic posts.

Why is it game changing to have systems that allow for collaboration inside the organization?

Capturing knowledge helps us automate by translating the knowledge into Decision support systems that can help us make informed decisions and improve efficiency. ​

Collaboration System

Tools that support team work by facilitating information sharing

Collective Intelligence

Collaborating and tapping into the coreknowledge of all employees, partners, and customers​

Knowledge Management

Involves capturing, classifying, evaluating,retrieving, and sharing information assets in a way that providescontext for effective decisions and actions​

Explicit Knowledge

Consists of anythingthat can be documented, achieved, andcodified, often with the help of IT​.

Tacit Knowledge

Knowledge contained within individuals' minds. Hard to write down.

Crowdsourcing

Utilizing the wisdom of the crowd for collaborative input.

Social Media

Websites that depend on user participation and content contribution.

Social Networking

Expanding business and social contacts through personal networks.

Social Network: An application that connects people by matchingprofile information​

Tags

Specific keywords or phrases incorporated intowebsite content for means of classification ortaxonomy​

Social Tagging

This is the practice of users collectively adding tags to content. Community driven way to organize info.

Folksonomy

A dictionary of words for classification via user-generated tags. Instead of a formal taxonomy created by experts, folksonomy emerges from the tags people commonly use.

E.g. for cellular phone: Cell, Iphone, Cellular Phone, BlackBerry, Mobile Phone

Social Bookmarking

A collaborative version of bookmarking where users share and organize bookmarks online. Services like Pinterest allow this.

Blog

An online journal with posts that can include comments, graphics, and videos.

Wiki

A collaborative webpage allowing users to add, edit, remove, and organize content.

Network Effect

The more participants in a network, the more beneficial it becomes for each user. 

As more users join and contribute, the platform becomes richer in content, connections, and opportunities, making it more valuable for everyone.

Mashup

A web application that combines content from multiple sources.

What are the challenges of Business 2.0?

Technology Dependence, Information Vandalism, and Voilations of Copyright and Plagiarism

Technology Dependence

Over-reliance on technology for business activities.

Egovernment

Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government ​

Mobile Business

The ability to purchase goods and services via wireless devices.

Semantic Web

A component of Web 2.0 that allows for better computer understanding of data.

What is Web 3.0?

Web 3.0 – Based on “intelligent” Webapplications using natural languageprocessing, machine-based learningand reasoning, and intelligenceapplications​

• Semantic Web – A component of Web2.0 that describes things in a way thatcomputers can understand