ENGLISH 10 WEEK 1: Language of Research, Campaigns and Advocacies

Research

makes use of a formal, academic, and persuasive language to communicate discussions and present corresponding findings for variables studied.

Campaign

a planned set of activities that people carry out to attain a certain goal or objective.

Advocacy

refers to activities that argue, plead, support or favor a certain cause.

Persuasion

What is the common factor of the language used in research, campaigns, and advocacies?

academic and persuasive language

research works always make use of what language?

Emotive Language

This involves the use of words that evoke emotions and make people feel a certain way.

Modal Verbs

The use of words that express modality or how likely something is going to happen helps adjust the level of certainty of events to suit arguments.

Involving the Reader

This is done through the use of personal pronouns like you, your, we, our, and indicative words like together.

Rhetorical Questions

These are questions that are not supposed to be answered.

Using Evidence

This involves the use of facts, figures or quotes from experts to highlight the writer's authority and make the arguments presented more convincing.

Repetition

This technique involves repeating keywords, phrases, or ideas to appeal to the readers.

Adjectives and Adverbs

Using carefully selected adjectives and adverbs makes it possible for the writer to influence how the readers feel.

Association

This technique tries to link an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure, and security.

Bandwagon

Commonly used in advertisements, this persuasion technique makes the audience believe the idea that "everyone is doing it" or that everyone likes something.

Experts

This means relying on expert advices from trusted people like doctors, scientists, and other professionals for things that the audience do not know.