ProStart - Customer-Centric Service

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Last updated 3:41 PM on 9/18/24
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13 Terms

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Moments of truth

Guests encounter any aspect of the business and gets an impression of the service; First impression.

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Moments of truth examples

  • Billboards

  • Reviews

  • Word of mouth

  • Physical attraction

  • Salutations

  • Cleanliness

  • Atmosphere

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Benefits

  • Customer loyalty

  • Word of mouth advertisement

  • Customer feedback

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Types of customers

Internal and external

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Internal customers

  • Organization staff

  • Managers

  • Supervisors

  • Employees

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External customers

  • Guests

  • Vendors

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Characteristics

  1. Friendly

  2. Attentive

  3. Professional

  4. Quick

  5. Responsive

  6. Courteous

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Establishment Challenges

  1. Intangibility

  2. Consistency

  3. Inseparability

  4. Capacity

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Intangibility

Uncontrollable situations

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Consistency

Consistent service everytime

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Inseparability

One bad experience can ruin everything

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Capacity

Staffing and rush hours

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Guest Challenges

  • Families with small children

  • Communication barriers

  • Elderly

  • Disabilities

  • Dietary restrictions