Globalization in theories

Homogeneity Theory

(AKA Cultural Homogenization)

This theory argues that globalization makes the world more uniform, cultures become more alike due to the spread of Western values, products, and lifestyles.

Globalization leads to a global culture, where differences between cultures are reduced or even lost.

examples of homogeneity theory

•McDonald's, Starbucks, or KFC found in almost every country.

•People around the world wearing Western fashion or listening to Western pop music.

•English becoming a global language.

criticism of homogeneity theory

Some say this leads to cultural imperialism, where powerful cultures dominate weaker ones, risking the loss of local traditions and identities.

Heterogeneity Theory

(AKA Cultural Heterogenization or Hybridization)

•This theory argues that globalization increases cultural diversity by allowing mixing, adaptation, and creativity between cultures.

•Rather than making cultures the same, globalization encourages the blending of local and global elements, creating new, hybrid cultures.

examples of heterogeneity theory

• Korean Pop (K-Pop) mixes global styles (like hip-hop) with Korean culture, and is now popular worldwide.

•"McSpaghetti" or "Chicken Adobo Burger" in Filipino McDonald's, global brands adapting to local tastes

•Local clothing brands combining traditional fabrics with modern designs.

supporters say on heterogeneity theory

Globalization doesn't erase culture, but makes it more interactive and dynamic.