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Quist-Paulsen et al. (2003)
Aim
To determine whether a nurse-led smoking cessation intervention affects smoking cessation rate in patients admitted for coronary heart disease.
Method
Field Experiment
Procedure
Sample consisted of 240 individuals under 76 years old in a Norwegian hospital
All participants had myocardial infarction and were regular smokers
Participants in the experimental condition were given booklets focused on fear arousal around the benefits of quitting smoking while the control condition received no interventions
The fear arousal was operationalized through a message stating that they will likely experience another heart attack if they continue smoking
The booklets also outlined ways to prevent relapse and use nicotine alternatives
Smoking cessation rates were determined after 12 months using a self-report questionnaire and biochemical verification
Results
57% of patients in the experimental condition (intervention group) quit smoking
37% of the control group (non-intervention group) quit smoking
Conclusion
This study indicates that using the health belief model can help individuals engage in healthier behaviour
The fear arousal of the threat of further heart attacks increases perceived susceptibility and severity
Information on quitting smoking helps increase self-efficacy by providing feasible solutions
Highlighting the benefits of quitting increases modifying variables
Overall, the studyâs success indicates that influencing the cognitive processes outlined in the Health Belief Model can lead to more effective health promotion
Strengths
Provides Evidence of Long-Term Effects
The use of a longitudinal design allows for the long-term effects of this strategy to become apparent
High Validity of Results
Use of both self-report data and a biochemical test (method triangulation) improves the resultsâ validity by limiting social desirability effect from participants
Limitations
Low Generalizability
 The results cannot be generalized to other cultures since the sample only contained participants from Norway, a low PDI country
Research such as Meeuwsen, van den Brink-Muinen, and Hofstede (2009) indicate that cultures with different PDI have different doctor-patient interactions
This approach of health promotion may be less successful in countries with different expectations of doctor-patient interactions
Experimental Mortality
A portion of the sample did not complete the experiment due to withdrawing or passing away
These participants may have had more difficulty quitting smoking and thus not wanted their data collected or may have suffered from a more severe addiction, leading to further harms on health
By excluding this portion of the sample, the results may not be as accurate to the general population of smokers
Khoshgoftar et al. (2019)
Aim
To determine if an HBM-based intervention would encourage healthier mobile phone use.
Method
True laboratory experiment
Procedure
A total of 112 female high school students were randomly assigned to either the intervention group or the control group, with 56 students in each
The intervention consisted of six 90-minute educational sessions based on HBM constructs, delivered over six months
Some were educational about the risks, highlighting perceived severity and susceptibility
Other sessions focused on the benefits of healthy phone use
The last few sessions consisted of building self-efficacy through teaching goal-setting and given small groups to encourage each other in
Results
Before the intervention, participants had similar baseline phone addiction characteristics
At the two-month follow-up, the experimental group has significantly lower phone use
Conclusion
By highlighting the benefits and risks associated with phone use, researchers induced greater perceived threat and evaluation of current behaviour
The lessons on goal-setting and support groups help increase self-efficacy, encouraging individuals to try to achieve healthier behaviour
Strengths
The study measures the constructs it intends to increase along with overall effect of intervention
Since the results also demonstrated an increase in the constructs of perceived risk and self-efficacy, this indicated that the results actually reflect the studyâs intention
Helps ensure that the operationalization is correct and reliable
Limitations
Use of only questionnaires increases the effect of social desirability bias and therefore reduces the validity of results
Especially true for a sample of teenage girls who likely experience high self-consciousness and would like to be viewed more positively
Lowe et al. (2004)
Aim
To investigate the role of SCT on healthy eating (increased fruit and vegetable intake) in British school children
Method
Field experiment and questionnaire
Procedure
Sample consisted of students from two schools where one school was the experimental group and the other was the control group
Students were provided an option of fruit/vegetables or snacks
Researchers used a 5-point scale to quantify the rate of selection
Parents received a questionnaire about their childrenâs eating habits
Experimental condition was shown the Food Dudes program
Depicted people defeating the Junk Punks and commenting on the deliciousness of healthier food
Teachers read a letter from the Food Dudes and students received a package about healthy eating
Prizes and encouragement were offered for healthy eating
Results
Students in the experimental condition significantly increased vegetable and fruit intake (from 4% to 68%)
The effect persisted over time with students eating 12 times their original fruit consumption
Students in the control group had no change despite being offered fruit and vegetables
Conclusion
The videos incorporated aspects of social cognitive theory which helped cause students to replicate the behaviour of the Food Dudes
Attention and retention through the depiction of beating up villains (Junk Punks)
Motivation through rewards likely increased motivation for further replication
Package explaining healthy eating and greater accessibility towards healthier foods increased self-efficacy
Strengths
Data triangulation through having both the questionnaire and measuring intake at school
Collecting information from two environments provides a more holistic understanding of studentsâ behaviour
Use of directly measured data reduces the potential social desirability effect from parentsâ responses to questionnaire
The operationalization of social cognitive theory involved most of the theoryâs aspects
Provides a more accurate reflection of how this model can improve health promotion
Limitations
This approach may not be feasible for many populations
Many schools may not have the regular attendance or funding to provide regular sessions and healthier food options
Thus, this specific method caters towards the richer population, reducing equity of health
Sanderson and Yopyk (2007)
Aim
To test how social cognitive theory can be applied to increase practice of safe sex.
Method
True laboratory experiment
Procedure
220 participants joined the study via an advertisement (self-selected sample)
Participants either watched an HIV prevention video or were part of a âwaitlistedâ control group
Within the experimental condition, the people depicted in the video were either all male or all female
The videos discusses safe condom use, respect for oneâs partner, and how to decline sexual activity if the partner does not want it
Participants watched these videos alone for comfort and to reduce confounding variables from social interaction
Immediately after the videos, they filled in a questionnaire about their history of condom use and confidence in using them
Another questionnaire was asked 3 months later with the same questions
Results
Individuals who watched the video were more likely to have used condoms during their most recent sexual experience than the control condition
Participants who saw the female-only video condition were more likely to have consistent condom use
Conclusion
The video explanations help increase self-efficacy and therefore the probability of replicating the behaviour outlined in the intervention
Strengths
Has higher internal validity, something difficult to achieve in research on health promotion
The separation of participants as they watched the video eliminates reactions of others changing behaviour
Having a video allows for complete consistency across participants, improving reliability of results
Social desirability effect is somewhat limited by keeping participants anonymous
Participants are more likely to provide sensitive information if their identity is unattached to their data
Limitations
The sample consisted solely of university students who are likely more educated and richer than the average individual
They therefore have greater access and original understanding of birth control/protection
The sample may not represent other populations which have greater perceived barriers to accessing condoms
The sample also did not exclude any homosexual participants who have unique barriers (eg. stigmatization) which are not explored in this study