Persuasive Appeals Revision Sheet

A collection of flashcards detailing various persuasive appeals techniques and their definitions.

Ethos

Persuading by establishing credibility or trustworthiness.

Logos

Persuading through logic, facts, or reasoning.

Pathos

Persuading by appealing to emotions.

Appeal to authority

Using respected or famous figures to support an argument.

Appeal to conformity

Encouraging agreement by suggesting everyone else agrees or participates.

Appeal to desire for acceptance

Targeting the need to be liked or included.

Appeal to desire for security

Appealing to safety and protection.

Appeal to duty

Appealing to responsibility or obligation.

Appeal to ethics

Appealing to moral values and sense of right and wrong.

Appeal to force

Using threats or fear of punishment.

Appeal to novelty

Appealing to interest in new or innovative ideas.

Appeal to patriotism

Appealing to national pride or loyalty.

Appeal to religion

Appealing to religious beliefs or teachings.

Appeal to science

Using scientific evidence or language to persuade.

Appeal to self-indulgence

Encouraging pleasure or reward.

Appeal to status

Appealing to social rank, prestige, or success.

Appeal to thrift

Appealing to saving money or avoiding waste.