ANSOFF_MATRIX

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Last updated 8:09 AM on 11/21/24
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5 Terms

1
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Ansoff Matrix

A model used to show the degree of risk associated with four strategies of growth: market penetration, market development, product development, and diversification.

2
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Market Penetration

The objective of achieving higher market share in existing markets with existing products.

3
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Product Development

The development and sale of new products or new developments of existing products in existing markets.

4
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Market Development

The strategy of selling existing products in new markets.

5
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Diversification

The process of selling different, unrelated goods or services in new markets.