MKTG 90 - International Marketing - Chapter 6

Flashcards on International Marketing - Political & Legal Environment

International Political & Legal Environment

The interpretation and application of regulations can sometimes lead to conflicting results; failure to anticipate political or legal influences can undo a successful business.

International Politics

Improved bilateral political relations between countries can benefit international businesses.

International Law

Treaties and agreements respected by a number of countries influence international business operations, though no enforceable body exists.

International Terrorism

The systematic use of violence aimed at a political goal across national borders.

Terrorism Targets

Businesses are often targeted because they are accessible and conduct transactions with many people daily; bombings are the most common form of attack.

Ethical Considerations in International Business

Restrictions on business practices with ethical requirements may hinder progress; some claim a focus on ethics is a disguise for protectionism.

Corporate Governance

The relationships among stakeholders that determine an organization's strategic direction and performance.

Corporate Responsibility

Obligations such as environmental safety, reasonable working conditions, and concerns about healthcare and family care.

Intellectual Property (IP)

A legal entitlement of exclusive rights to use an idea, piece of knowledge, or invention.

TRIPs (Trade-Related Aspects of Intellectual Property Rights)

The WTO Agreement that introduced intellectual property law into the international trade system, including minimum standards for copyrights, trademarks and trade secrets.

Bribery and Corruption

Distinguishing between reasonable ways of doing business internationally and outright bribery and corruption.