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Concepts
Form the basis for thought and organize our understanding of the world
Help us classify and group objects, experiences, and ideas
Prototypes
The ideal example of a concept
Prototypes make it easier to understand and compare new info
(A robin is a prototype of the concept “bird”)
Schemas
Framework for thinking which evolves with new info
contains assimilation and accomodation
Assimilation
New info that doesn’t affect the schema
Accomodation
New info that does affect the schema
Algorithms
Problem-solving methods that attempt all possible solutions until the right one is found
guaranteed a solution, but it takes a ton of time and effort
Heuristics
Mental shortcuts helping with quick judgements
error-prone
Representativeness Heuristic
Judging based on stereotypes and prior expectations
Availability Heuristic
Judging based on the most vivid or recent example that comes to your mind
Mental Set
Previous successful strategies influencing future decisions
Priming and Framing
Decisions are affected by how the info is presented and primed
Gambler’s Fallacy
Believing that past random events influence future events
Sunk-Cost Fallacy
Continuing with a decision because of a previous investment even if it isn’t beneficial
Executive Functions
Cognitive processes that allow people to plan, organize, and carry out goal-directed behaviors
Essential for decisions, problem-solving, and managing tasks
Creativity
Creating valuable ideas
Divergent Thinking
Creating multiple solutions to a problem
Convergent Thinking
Deciding on one possible solution
Functional Fixedness
A cognitive bias that limits a person to only using an object for its intended purpose
discourages creativity
Overcoming this can lead to flexibility