MIL 01 Lesson 5: Media Language

MEDIA LANGUAGE

❖Is a method, consisting of signs and symbols, used

by information producers to convey messages and

meanings to their audiences (Orlebar, 2009).

❖Set of technical codes and conventions to convey

meaning.

❖Each medium has a specific _____________

CODES AND CONVENTIONS

IT IS A WAY OF CONSTRUCTING MEANING

IN MEDIA TEXT TO COMMUNICATE IDEAS

AND IMPRESSIONS FOR AN AUDIENCE.

CODES

Are systems of signs that are put together to

create a subjective meaning

CONVENTIONS

It is a practice or technique that is widely used in

the field.

TECHNICAL CODE

Are ways in which

materials are used to tell

the story in a media text,

such as camera angles

and techniques, framing,

lighting and exposure

LOW ANGLE

a shot from a camera

angle positioned low

on the vertical axis,

anywhere below the

eye line, looking up.

Psychologically, the

effect of the low-angle

shot is that it makes

the subject look

strong and powerful

HIGH ANGLE

camera looks down on

the subject from a high

angle and the point of

focus often gets

"swallowed up.

________ shots can make

the subject seem

vulnerable or powerless

when applied with the

correct mood, setting,

and effects.

DUTCH ANGLE

______ is a camera shot in which the camera angle is deliberately slanted to one side. This can be used for dramatic effect and helps portray unease, disorientation, frantic or desperate action, intoxication, madness, etc.

BIRD'S EYE VIEW

SHOT

is

an elevated view of an

object from above, with

a perspective as

though the observer

were a bird, often used

in the making of

blueprints, floor plans,

and maps

EXTREME LONG

SHOT

Used to

show the subject

from a distance,

or the area in

which the scene

is taking place.

LIGHTING

is the usage of light to re-create the feeling of the character and set the mood for the shot.

HIGH KEY LIGHTING

is a method

often used in beauty and

makeup commercials and in

comedies._______ look

gives you fewer shadows and

makes your talent look

flawless and elegant.

LOW KEY

LIGHTING

typically involves lots

of contrast and

creates an entirely

different mood than

high key lighting. _________ transition from

highlight to shadow is

much quicker and

more dramatic — and

harsh.

SYMBOLIC

CODES

Comprise of objects,

setting, body language,

and actions that signify

things more than what is

seen by the audience.

Hand gestures; Colors

CONVENTIONS

According to communication professors

David Croteau and William Hoynes

(2003), is a practice or technique that is

widely used in a field.

Technical Convention

is applied in technical

area, such as the length of the television series,

films or music videos

Genre Convention

is usually associated with the

type of content . Classic Genres include musicals,

horror, war films, comedy, romance and others

MEDIA REPRESENTATIONS

are the ways in which the media

portrays particular groups,

communities, experiences, ideas, or

topics from a particular ideological

or value perspective

DENOTATION

The literal or dictionary meaning of a word.

dictionary meaning: a type of bird.

CONNOTATION

The literary definition of a word to imply or infer a deeper understanding for a real world connection.

Ex. the word "dove"

Symbolizes: peace &