scientific study of how thoughts, feelings, and behaviors of an individual are influenced by the real, imagined, or inferred behavior/characteristics of other people
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Attribution Theory
tries to explain how people make judgements about the causes of other peoples behavior
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Fundamental Attribution Error
when explaining the behavior of others this is the tendency to OVEREMPHASIZE personal causes and UNDEREMPHASIZE situational causes
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Attitude
feelings (influenced by beliefs) that predispose out reactions to objects, people, and events
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Peripheral route persuasion
Occurs when positive/negative cues (images, sounds, language) are associated with the object of the message (Ex: Chanel perfume commercial)
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Central route persuasion
When the attitude of the audience/individual is changed as a result of thoughtful consideration of the message
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Foot-in-the-door Phenomenon
tendency for people who have first agreed to a small request to comply with a larger request
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Door-in-the-face phenomenon
Start asking for a larger request that the person will say no to, then ask for a smaller/more realistic request
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Cognitive dissonance theory
(Leon Festinger, James Carlsmith 1957), If a person is induced to do/say something that CONTRADICTS their private opinion, there's a tendency for them to change their opinion
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Cognitive dissonance theory (changing attitude)
The less coerced and more responsible we feel for an action the more dissonance. The more dissonance the more likely we are to change our attitude
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Cognitive dissonance theory (tension)
creates an unpleasant cognitive tension and the person tries to resolve
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Norms
Understood rules for accepted/expected behavior in situations
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Conformity
tendency to adjust one's behavior, attitudes, or beliefs to group norms in response to real/imagined group pressure
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Normative social influence
Behavior that is motivated by the desire to GAIN social acceptance
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Informative social influence
Behavior that is motivated by the desire to BE CORRECT, uncertain about our judgement -\> look to group
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Social facilitation
work harder/better in a group, improved performance in presence of others, Ex: cyclists bike better when competing against others
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Social loafing
tendency for an individual in a group to put LESS effort towards attaining a common goal when tested individually, Ex: tug of war
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Deindividuation
loss of self awareness/self restraint in group situation that foster arousal/anonymity, Ex: Mob behavior/ mosh pit at homecoming
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Self-fulfilling prophecy
A person's expectations about another elicits behavior from the other person that confirms expectations, the physical outcome of a situation being influenced by our thinking (positively or negatively), Ex: not thinking you're getting the job and you actually don't get it
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Bystander effect
tendency for any bystander to be less likely to provide aid if other bystanders are also present
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Social exchange theory
social behavior is an exchange process, aim: maximize benefits; minimize costs, concept based on the notion that a relationship between two people is created through a process of cost-benefit analysis
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Reciprocity norm
expectation that if I offer to help you, then you offer to help me (help me help you)
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social-responsibility norm
largely learned, tells us when to help others/ when they need us, even though they may NOT REPAY us