Market research methods

online surveys

Questionnaires distributed via the internet.

Focus groups

A small group of people gathered to discuss a product or idea.

customer sastifaction

A measure of how happy customers are with a company's products or services.

in-depth interview

Detailed, often one-on-one conversations to gather qualitative data.

Desk research

Research done without leaving your office (using existing data), synonymous with secondary research.

launch a product

To introduce a new product to the market.

target audience

The specific group of people a marketing message is aimed at.

sample size

The number of observations or participants included in a statistical sample (survey).

quantitative

relating to research where the results can be shown in the form

of numbers, percentages, etc.

product tester

someone who tries out something new to determine how well it performs

impact

the effect or influence that an event, situation, etc. has on someone

or something

respondent

someone who answers a set of questions, especially in a survey

gauge

careful examination of something in order to understand it better

researcher

a person whose job is to study a particular subject to find out new things

about it

qualitative

relating to the quality or standard of something rather than the quantity

gather

collect or accumulate over a period of time

viable

used to describe something that is realistic and therefore may succeed

data analysis

measure how people feel about something or the effect that something

is likely to have on them