Lesson 3 MIL
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woah this lesson is very short
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4 Terms
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vis-à-vis
In relation to; with regard to.
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According to McQuail, there are two basic concepts which cue us to the defining features of mass communication
Technological devices, Magnitude and scope of its audiences
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Interpersonal Comm. vs. Mass Comm.
Similarities
Both reach huge numbers of recipients or audiences.
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Interpersonal Comm. vs. Mass Comm.
Differences:
The source of the message
The process of transmittal
The way feedback is generated and sent
Note 
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