IED Chapter 6

T

T

Market research is a good place to start the design process and usually involves asking questions about consumers

T

Market research and laboratory studies are essential tools of product development and the information collected can later be used by the advertising and sales forces

F

The term mark refers only to service marks

T

Secondary sources are god places to start research because they often represent broad summaries of information on your topic

F

Human factors information provides data about the potential user of the product to the design team. This type of information cannot be presented as statistical measures

A

A ________ question is a question that has only one correct answer A. Closed B. Open ended C. Reference D. Primary

B

When researching a topic, the first questions asked should be _____ A. Specific B. General C. About primary sources D. Researched on the Internet

C

Primary sources are sometimes available in ______ that can be accessed online A. Trademarks B. Laboratories C. Databases D. Secondary sources

A

_______ patents may be granted to anyone who invents or discovers any new and useful process, machine, article of manufacture, or composition of matter, or any new and useful improvements thereof A. Utility B. Design C. Plant D. Primary

D

Material that has been issued a ______ is marked with the C symbol A. Patent B. Bookmark C. Trademark D. Copyright

C

_______ is a common form of inappropriate use of another person's work A. Citation B. Keywording C. Plagiarism D. Patenting

B

A _______ refers to information that has been previously published usually by someone else A. Patent B. Secondary source C. Primary source D. Database

A

There are online libraries such as Refdesk.com, Internet Public Library, Virtual Reference Desk, and Libraryspot.com. These Web______ organism databases in categories A. Portals B. Laboratories C. Trademarks D. Patents

C

It is always a good idea to begin research with an online ______ such as Britannica.come or Wikipedia, as these articles provide an overview and define terms A. Portals B. Databases C. Encyclopedia D. Magazines

D

Most people believe that things are designed for _______ A. The extreme case B. Celebrities C. American standards D. The average person

D

What are some common research questions asked while performing market research

A. Who will use this product? B. Will the appeal of this new product be its price, appearance, or ease of use? C. Will this new product be worth the time and money it takes to produce it? D. All of the Above