Marketing Mix

Product

The item or service that is offered for sale.

Price

The value placed on a product, which is often what a customer is willing to pay.

Cover Costs

Expenses that must be paid to create a product or service.

Target Market

The specific group of consumers a business aims to reach with its products or services.

Promotion

The activities aimed at raising customer awareness about a product or service.

Sales Promotion

Special offers used to encourage customers to make a purchase.

Personal Selling

Direct interaction with customers through face-to-face meetings or telemarketing.

Public Relations

The practice of communicating with the media to create a positive public image.

Advertising

Messages sent to customers to encourage them to purchase a product or service.

Persuasive Advertising

A type of advertising designed to convince people that they need a specific product or service.

Reminder Advertising

Advertising used to remind customers that a product or service is still available.