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color
hue, saturation, and value.
color symbolism
Color symbolism is based upon
automatic associations attached to
colors or color combinations that are
learned and culturally determined. In
many ways color are linked to abstract
ideas like love, mortality, authority, or
nationhood.
cmyk
CMYK or ‘Cyan, Magenta,
Yellow, Key’, is a color
model that is used for
print purposes. CMYK is a
subtractive color,
meaning that we begin
with white and end up
with black. If we add
more colors together, the
values get darker.
rgb
RGB or ‘Red, Green, Blue”,
is a color model that is
used for on-screen
purposes. RGB is a
additive color, meaning
that when mixing colors,
we start with black and
end up with white as more
colors are added.
hue
The name given to a color to describe
it’s location on the color spectrum
based upon its wavelength
saturation
Sometimes also called intensity or
chroma, saturation refers to the
relative purity of hue present in a
color. A highly saturated color vividly
shows a strong presence of hue;
conversely, low saturation refers to a
weak hue presence.
value
The relative quality of lightness or
darkness in a color
greyscale
A graduated representation of the
value continuum broken down into a
finite number of steps, usually ten,
eleven, or twelve achromatic greys.
achromatic grey
Greys that are created by mixing black
and white. Achromatic Grays have no
evident coloration when seen against a
white background.
chromatic greys
Subtle colors that result from
considerably lowering the saturation
level of prismatic colors. Chromatic
Greys weakly exhibit the distinguishing
quality of the hue family to which they
belong
muted color
Rich but softened colors that reside in
our color wheel between prismatic
color and chromatic grey
prismatic colors
Pure Hues that represent the colors of
the color spectrum at their highest
saturation level. While these are
theoretically infinite in number, our
color wheel distributes them evenly
into twelve major hues
additive color
Color as seen in light. Additive color
primaries are red, green, and blue
violet; when they are combined the
result is white light
subtractive color
Color seen in pigment as the result of
reflected light.
color wheel
A circular depiction of the various
colors and their interrelationships
anomaly
An irregularity; a deviation from a
norm. An anomalous color is one that
breaks sharply with the dominant
tonal quality established by a group of
colors.
complimentary hues
Hues that lie directly opposite each
other on the color wheel.
gradient
A gradual change in one color
in terms of one of color’s
three independent parts.
Two common types of
gradients are the linear
gradient where one color sits
on opposite sides of the
frame, and a radial gradient
where one color sits in the
middle, and another at the
edge.
opacity
The degree of
transparency an
element has. The
lower the opacity, the
more transparent an
element is.
high key
What an image is said to be when the
colors in it are predominantly light in
value
low key
What an image is said to be when the
colors in it are predominantly dark in
value
monochromatic
A color scheme based on one hue.
simultaneous contrast
Simultanious contrast is the optical
effect that two neighboring colors
have upon each other as their
afterimages interact along a shared
border.
secondary color
Orange, Green, and Violet. They are
called secondary because each can be
made by combining two primaries.
tertiary colors
Also called intermediate colors;
combining a primary color and a
secondary color. (i.e. yellow orange)
triadic
Triadic color relationships are
composed of any three equidistant
hues on the color wheel. The two
named triads are the primary and
secondary, but the principle applies to
many different color combinations of
equal spacing on the hue spectrum.
tint
The result of mixing a color with white.
tone
A color with grey added.
shade
The result of mixing a color with black.
paint
Pigment and Binder
palette
Selection of colors you choose to use
for your design.
tinting strength
a color's ability to effect another color or mixture. White and Yellow have low tinting strength. Black, magenta, and cyan have high tinting strengths.
intensity
synonym for saturation