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Last updated 5:30 PM on 4/15/24
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19 Terms

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Data mining:

Discovering meaningful correlations, patters, and trends by shifting through large amounts of data stores and repositories.

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Ad hoc reports

-              These put users in control so they can create custom reports on an as needed basis by selecting fields, ranges, summary conditions, and other parameters.

 

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Data cubes

Special databases used to store data in OLAP reporting.

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Affinity grouping

-              This method of analysis identities events or transactions that occur together.

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Online analytics processing (OLAP)

-              A method of querying that takes data from relations databases, calculates, and summarizes the data and stores in it a data cube.

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Prescriptive analysis

-              This type of business analytic uses data to recommend specific and optimal guidance.

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Valpak

: During our lecture, we discussed this company who used historical customer behavior data to boost customer retention

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Business analytics best practice

-              Having a defined goal of what needs to be answered.

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Four criteria for effective BI

-              Accuracy, timeliness, valuable insight, and actionable.

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descriptive, predictive, and prescriptive:

-              These are the three types of business analytics according to our slides.

 

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Machine learning

Type of AI often broadly defined as software with the ability to learn without being explicitly programmed.

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Supervised learning

-              : An algorithm that uses training data to learn the relationship of given inputs to a given output.

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Neural networks

This type of AI examines data and exposes patterns to build models to exploit findings.

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Expert systems

Leverages rules or examples to perform a task in a way that mimics applied human expertise

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Linear regression

-              Predicts continuous dependent variables from independent variables.

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Classification

-              This predicts discrete values such as true/false, spam/not spam, credit worthy/ not credit worthy.

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Turing test

-              This tests software’s ability to exhibit behavior equivalent to, or indistinguishable from, a human.

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CAPCHA

-              This is a common acronym that stands for "Completely Automated Public Turing test to tell Computers and Humans Apart”

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Generative AI

Being implemented to quickly that firms are not thinking enough about cybersecurity, bias, and ethics